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Marcom is an acronym for “Marketing Communication”. It is a kind of promotional tool using different media like print..........
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The various responsibilities of a person working in Marcom are as follows: Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter..........
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The following are the various tools used to communicate with the target audience: Company newsletters, Journal article, Conference..........
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The events play the following role in Marcom: The communication messages are circulated to the mass people irrespective of segments i.e. wide reach ..........
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The following are the steps taken to participate in an event like exhibition or trade show: Identifying the participation of target audience and know-how of the events.........
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Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement...........
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One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers..........
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Effectiveness of your marcom activities - Reach, Frequency, Increase in sales..........
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The following are the type of vendors to deal with Marcom activities: Web designing company, Creative agency..........
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