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Circle of friends sharing: When posting to Facebook (http://www. facebook.com),
Twitter (http://www.twitter.com), Flickr (http:// flickr.com), or a blog, the
user knows that the main purpose of these sites is sharing content with friends
and people. When a user shares a link with a friend, a slight increase in
traffi c may occur (unless the user is a "celebrity" blogger with thousands of
followers). Focusing on such groups would be more effective for smaller
blogs.
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Online bookmarks: Readers use these sites to manage their bookmarks online.
Links can be public, and may even serve the public interest, such as "How To".
Most people see these sites as a welcome alternative to trying to export or
duplicate bookmarks across multiple browsers or computers. Adding links to
these sites will increase the chance of fi rst time readers becoming regulars.
Examples include del.icio.us (http://del.icio.us), Furl (http://www.furl.net),
and Ma.gnolia (http://ma.gnolia.com).
How Social Bookmarking Works
Social bookmarking works because people share information they fi nd online with
each other. The different features that social bookmark services such as online
bookmarks, categories, and rss feeds provide make it easier for people to fi nd
sites that interest them in new and sometimes unpredictable ways. People are
connected to each other through these services, forming social and interacting
networks, helping others fi nd information, and spreading the word about sites
they enjoy.
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