Ways to measure the effectiveness of an advertising campaign

What are the various ways to measure the effectiveness of an advertising campaign?

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

- Conducting a survey after the campaign ends
- Proportionate increase in the sales of that particular product/service
- More customers calling to a toll-free and prescribed lines
- Redemption of coupons and vouchers
- Increased footfalls in the store to purchase product/service
- Increased click on the company’s website
Qualities need to be successful in the field of advertising
The following are the qualities required to be successful in the field of advertising: Creativity, Strategic focus..........
How to choose the best media to promote your advertisement
It depends on the following factors: Reach, Geographical spread..........
How effective is online advertising?
Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable...........
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