PM Narendra Modi launched a series of initiatives on the 126th birth anniversary of Dr. Bhim Rao Ambedkar in Nagpur on April 14, 2017.
He launched the BHIM Aadhaar platform for merchants, Cash back and Referral bonus schemes for BHIM and declared about 75 townships going less-cash.
The Prime Minister felicitated the winners of the Mega draw of the two major incentive schemes to promote digital payments- Lucky GrahakYojana and DigidhanVyapaarYojana..
BHIM-Aadhaar, the merchant interface of the BHIM App, will pave the way for making digital payments by using the Aadhaar platform.
Any Indian citizen can pay digitally using their biometric data like their thumb imprint on a merchants’ biometric enabled device which could be smart phone having a biometric reader.
Any citizen without access to smart phones, internet, debit or credit cards will be able to transact digitally through the BHIM Aadhaar platform.
Already, 27 major banks are now on board with 7.15 lakh merchants so that they can start accepting payments using BHIM Aadhaar.
The Prime Minister also launched two new incentive schemes for the BHIM – Cash back and Referral bonus – with an outlay of Rs. 495 crore for a period of six months.
This is to ensure that the culture of digital payments permeates down to the grassroots.
The initial two incentives schemes viz., Lucky GrahakYojana and DigiDhanVyaparYojana, came to an end after a rigorous 100 day information, education and communication campaign led by NITI Aayog