The Digital wallet company Paytm in April 2017 announced the launch of new feature QR code on its Paytm Mall application.
This code will allow consumers to place online orders at physical stores.
With this launch, Paytm becomes the first company to invest in QR code-based payment solution.
The first product to be marketed or sold via this feature of Paytm Mall is handsets of Samsung.
This margin will be based on the product and may vary from 3 per cent to 20 per cent.
Over 95% of the population in the country still shops offline as there is a trust that exists between on offline retailer and customer.
Thus, the company wants to create an offline network as a platform for brands to reach out to millions of consumers, thereby, optimising the supply chain and marketing expenses on their behalf.
Paytm Mall was launched by Paytm in the last week of February 2017 with an aim to offer combination on the Mall and Bazaar concepts to Indian consumers.
Paytm: Know More- Parent: One97
- CEO: Vijay Shekhar Sharma (Dec 2010)
- Founder: Vijay Shekhar Sharma
- Founded: 2010
- Headquarters: Noida, Uttar Pradesh, India
