Prime Minister Narendra Modi has now become the most followed world leader on Instagram.
This is according to a recent survey posted by Twiplomacy, a Twitter account that looks into the social media usage of governments and international organisation.
The survey revealed that with 6.8 million followers, PM Modi leads the way followed closely by US President Donald Trump with 6.3 million followers.
Prime Minister Modi is already the most followed leader on Twitter and Facebook with 28.9 million and over 40 million followers respectively.
Though Modi has posted only 53 photos in Instagram, compared to the US President’s 1028 posts, over the last 12 months he has enjoyed a greater interaction rate, the survey said.
But the survey also shows that Trump has had greater interaction numbers – nearly 114 million, which include comments and likes.
But when it comes to effective interactions on Instagram, the Prime Minister ranks at the top, with every post by Modi receiving an average 223,000 interactions.
The survey posted by Twiplomacy was conducted by Burson-Marsteller, a PR firm, which analysed almost 325 Instagram accounts which have a combined total of 48,705,021 followers.
Other active accounts were of MEA minister Sushma Swaraj at 3.5 posts per day.
