Analyzing Business Markets - MCQs with answers - Part 2

Analyzing Business Markets - MCQs with answers - Part 2


Buying Situations

1. The Indian hosiery industry is basically concentrated in and around

a) Surat
b) Pune
c) Nasik
d) Coimbatore

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ANSWER: d) Coimbatore



2. In a ________, the purchasing department reorders supplies on a routine basis and chooses from suppliers on an approved list.

a) Straight rebuy
b) Modified rebuy
c) Constant rebuy
d) None of the above

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ANSWER: a) Straight rebuy



3. The ________ usually involves additional participants on both sides. The in-suppliers become nervous and wants to protect the account.

a) Modified rebuy
b) Straight rebuy
c) Constant rebuy
d) None of the above

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ANSWER: a) Modified rebuy



4. The business buyers makes the fewest decision in the __________ and the most in the________.

a) Straight rebuy situation, modified rebuy situation
b) Straight rebuy situation, new task situation
c) Modified rebuy situation, new task situation
d) None of the above

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ANSWER: b) Straight rebuy situation, new task situation



5. In the ________, the buyer must determine product specifications, price limits, delivery terms and times, service terms, payment terms, order quantities, acceptable suppliers and the selected suppliers.

a) Modified rebuy
b) New task situation
c) Straight rebuy
d) None of the above

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ANSWER: b) New task situation



6. Many business buyers prefer to buy a total solution to a problem from ______-, called systems buying.

a) One seller
b) Many sellers
c) Depends
d) None of the above

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ANSWER: a) One seller



7. One variant of systems selling is systems contracting where ______ provides the buyer with his entire requirement of MRO supplies.

a) More than two but less than five suppliers
b) Many suppliers
c) A Single supplier
d) None of the above

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ANSWER: c) A Single supplier



8. Purchasing agents are influential in _______ and _______, whereas other department personnel are more influential in________.

a) Straight rebuy, modified rebuy, new task situations
b) Straight rebuy, new task situations, modified rebuy
c) Modified rebuy, new task situations, straight rebuy
d) None of the above

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ANSWER: a) Straight rebuy, modified rebuy, new task situations



9. As per Webster and Wind, the decision making unit of a buying organization is

a) The production Center
b) The buying Center
c) The marketing Center
d) None of the above

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ANSWER: b) The buying Center



10. The buying center participants are

a) Initiators, users and influencers
b) Deciders, approvers and buyers
c) Gatekeepers
d) All of the above

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ANSWER: d) All of the above


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