Analyzing Consumer Markets - MCQs with answers - Part 1

Analyzing Consumer Markets - MCQs with answers - Part 1

Factors influencing consumer behavior

1. _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.

a) Consumer behavior
b) Product cycle
c) Purchase behavior
d) None of the above

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2. A consumer buying behavior is influenced by

a) Cultural and social factors
b) Personal factors
c) Both a and b
d) None of the above.

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3. ________ exerts the broadest and deepest influence on buying behavior.

a) Social factors
b) International factors
c) Personal factors
d) Cultural factors

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4. ________ is the fundamental determinant of a person’s wants and behavior.

a) Culture
b) Attitude
c) Value
d) None of the above

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5. Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner.

a) Education
b) Occupation
c) Both a and b
d) None of the above

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6. Socioeconomic system classifies urban households into _____ broad categories.

a) 4
b) 8
c) 6
d) None of the above

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7. For the rural areas, the socioeconomic system use _________ of the chief wage earner.

a) Occupation and Type of home
b) Education and occupation
c) Education and type of home
d) None of the above

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8. Socioeconomic system classifies rural households into _____ broad categories.

a) 8
b) 6
c) 4
d) None of the above

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9. Social class is indicated by ________variables.

a) Single
b) Several
c) None
d) None of the above

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10. A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior.

a) Inspirational groups
b) Reference groups
c) Dissociative groups
d) None of the above

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