Bank Marketing - Marketing aptitude questions

Bank Marketing - Marketing aptitude questions

Q1. What is the tagline used by “HSBC” bank?

(1) Good people to banking with
(2) Worlds local bank
(3) A name you can bank upon
(4) Trusted family bank
(5) Build a better life around us

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Q2. In the era of globalization __________________________activities of banks were failed.

(1) Extended marketing
(2) Traditional marketing
(3) Service marketing
(4) Promotional marketing
(5) None of these

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Q3. ________________ is an example of sudden demand by depositor for notes and coins.

(1) CRR
(2) SLR
(3) Liquidity Risk
(4) Base Rate
(5) Repo Rate

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Q4. ________________________ are the beneficiaries of the “Reverse Mortgage Scheme” of banks.

(1) Under 21 age
(2) Between 21 to 40 age
(3) Between 40 to 60 age
(4) Senior citizens
(5) Any body

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Q5. Which ratio was not decided by RBI?

(1) Repo Rate
(2) Reverse Repo Rate
(3) CRR
(4) Base Rate
(5) SLR

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Q6. What is the tagline used by “Central Bank of India”?

(1) Honours your trust
(2) Good people to banking with
(3) Build a better life around us
(4) A name you can bank upon
(5) Trusted family bank

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Q7. The primary relation of a banker renders number of services to his customer is called

(1) Debtor
(2) Creditor
(3) Debit
(4) Credit
(5) Both 1 and 2

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Q8. A bank is also functions as ______________________for a customer.

(1) Guide
(2) Agent
(3) Salesman
(4) Manager
(5) Retailer

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Q9. In India the commercial banks are required to provide 40% of their Adjusted Net Bank Credit.

(1) Private sector
(2) Public sector
(3) Priority sector
(4) Marketing sector
(5) Government sector

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Q10. Under _________________________ the RBI issue directives to banks.

(1) Banking Regulation Act, 1947
(2) Banking Regulation Act, 1948
(3) Banking Regulation Act, 1949
(4) Banking Regulation Act, 1950
(5) Banking Regulation Act, 1951

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Q11.What ‘I’ stands in SWIFT?

(1) India
(2) International
(3) Interbank
(4) Integrated
(5) Internet

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Q12. “Swabhiman” the financial inclusion scheme comes under which Ministry?

(1) Ministry of Corporate Affairs
(2) Ministry of Micro, Small, Medium Enterprise
(3) Ministry of Home Affairs
(4) Ministry of Finance
(5) Ministry of Planning

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Q13. What is DNS in banking?

(1) Domain Name System
(2) Differed Net Settlement
(3) Differentiate Net Settlement
(4) Direct Net Settlement
(5) Distance Net Settlement

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Q14. In bank marketing how many Ps are used?

(1) Four
(2) Five
(3) Six
(4) Seven
(5) Eight

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Q15.What is the tagline used by “Punjab National Bank”?

(1) Banking for all
(2) Your faithful and friendly financial partner
(3) Experience our expertise
(4) A name you can bank upon
(5) The bank that begins with you

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Q16. The RBI is coming up with the concept of “Financial Holding Company” to protect banks against possible harmful effects arising from the operations of their __________________________________.

(1) face amount certificates
(2) management investment companies
(3) non-banking financial institutions
(4) unit investment trusts
(5) investment companies

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Q17. _________________ operates on Deferred Net Settlement basis.

(1) IMPS
(2) RTGS
(3) NEFT
(4) MBS
(5) None of these

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Q18. In the business of _________________________________ a proportional contraction in the number of customer is found affecting the business.

(1) Private sector commercial banks
(2) Regional commercial banks
(3) Public sector commercial banks
(4) Foreign commercial banks
(5) None of these

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Q19. With the help of ______________ tools, banks are now providing knowledge of their products to different customers.

(1) Marketing
(2) Selling
(3) Productive
(4) Manufacturing
(5) None of these

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Q20. What is the tagline used by “Vijaya Bank”?

(1) Worlds local bank
(2) Experience your expertise
(3) Build a better life around us
(4) A friend you can bank upon
(5) India’s International bank

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Q21. The idea behind a capital adequacy ratio is that banking risk should be borne by________________________

(1) Industrialists
(2) Wholesalers
(3) Companies
(4) Shareholders
(5) None of these

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Q22. The three tier set up for cooperative banks is established under

(1) Company Act
(2) Customer Protection Act
(3) Cooperative Society Act
(4) Banking Regulation Act
(5) None of these

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Q23. National income of India is estimated by

(1) Government of India
(2) RBI
(3) SBI
(4) Central Statistical Office
(5) None of these

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Q24. In __________________________ Liberalised Exchange Rate Management System started in India.

(1) 1990
(2) 1991
(3) 1992
(4) 1993
(5) 1994

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Q25. What is the tagline used by “UCO bank”?

(1) Good people to bank with
(2) Honours your trust
(3) Banking for all
(4) Pure banking nothing else
(5) Experience our Expertise

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Q26. Buying and selling of government securities in the open market is called

(1) Open management system
(2) Open market operation
(3) Open market management
(4) Open management marketing
(5) None of these

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Q27. According to RBI instructions commercial banks must resolve ATM transaction related complaints within seven working days. If they are unable to do so, how much they have to pay per day as compensation?

(1) Rs. 100
(2) Rs. 200
(3) Rs. 300
(4) Rs. 400
(5) Rs. 500

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Q28. “Just in Time” was first introduced in

(1) India
(2) China
(3) Japan
(4) America
(5) Australia

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Q29. What is the tagline used by “Syndicate bank”?

(1) Good people to banking with
(2) India’s International bank
(3) A friend you can bank upon
(4) Your faithful and friendly financial partner
(5) Pure banking nothing else

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Q30. _________________ is the quantity for which orders are placed when stock reached the re-order level.

(1) EPQ
(2) ERQ
(3) EOQ
(4) ENQ
(5) EPQ

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Q31. For obtaining a banker’s draft a ____________________does not require a bank account.

(1) Agent
(2) Salesman
(3) Manager
(4) Customer
(5) Bank clerk

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Q32. _________________________________ recommended the change in the base year of the Wholesale Price Index.

(1) Narsimham Committee
(2) Damodaran Committee
(3) Raghuram Rajan Committee
(4) Abhijeet Sen Committee
(5) Suma Verma Committee

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Q33.In which year RBI was established?

(1) 1 April 1934
(2) 1 April 1935
(3) 1 April 1936
(4) 1 April 1937
(5) 1 April 1938

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Q34. What is the tagline used by “IDBI” bank?

(1) Honours your trust
(2) Pure banking nothing else
(3) Banking for all
(4) Worlds local bank
(5) Build a better life around us

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Q35. ____________________ Organization is considered as the Mutual Fund Market regulatory.

(1) RBI
(2) SBI
(3) IRDA
(4) SEBI
(5) FDI

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Q36.Pricing decision in banking are found instrumental in influencing______________________-

(1) Target customer
(2) Target market
(3) Target banks
(4) Target products
(5) Target services

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Q37. What is the tagline used by “Dena Bank”?

(1) A friend you can bank upon
(2) Worlds local bank
(3) Trusted family bank
(4) Build a better life around us
(5) Honours your trust

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Q38. Banks don’t pay interest on money deposited by________________________ accounts.

(1) Current
(2) Saving
(3) Recurring Deposit
(4) Fixed deposit
(5) None of these

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Q39. The commercial banks are organized as a joint stock company under the

(1) Company Act 1955
(2) Company Act 1956
(3) Company Act 1957
(4) Company Act 1958
(5) Company Act 1959


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Q40. With __________________________ India has signed a Comprehensive Economic Partnership Agreement.

(1) Japan
(2) Russia
(3) South Africa
(4) France
(5) UK

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Q41. What is the tagline used by “Bank of India”?

(1) Honours your trust
(2) Experience our expertise
(3) Worlds local bank
(4) Relationship beyond banking
(5) Build a better life around us

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Q42. Which among the following P is used in Bank Marketing?

(1) Product
(2) Process
(3) People
(4) Presentation
(5) All of these

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Q43. What is IMPS?

(1) Internet Mobile Payment System
(2) India Mobile Payment System
(3) Interbank Mobile Payment System
(4) International Mobile Payment System
(5) Integrated Mobile Payment System

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Q44. What is the tagline used by “Union Bank”?

(1) Build a better life around us
(2) The bank that begins with you
(3) Worlds local bank
(4) Experience our Expertise
(5) A friend you can bank upon

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Q45. Who introduced “Marginal Standing Facility” with the objective of containing instability in the overnight interbank plan?

(1) SBI
(2) SEBI
(3) IRDA
(4) RBI
(5) Government of India

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Q46. If a customer is not satisfied with response to his grievance from the bank. In how many days he can approach the Bank Ombudsman?

(1) Twenty days
(2) Thirty days
(3) Forty days
(4) Fifty days
(5) Sixty days

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Q47. What is the tagline used by “Bank of Baroda”?
(1) Banking for all
(2) pure banking nothing else
(3) Worlds local bank
(4) Good people to bank with
(5) India’s international bank

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Q48. Due to increase in competition, it has become imperative for banks to use marketing tools to increase their ______________________.
(1) Customer share
(2) Selling share
(3) Stock share
(4) Market share
(5) None of these

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Q49. What is the tagline used by “Yes Bank”?

(1) A friend you can bank upon
(2) Build a better life around us
(3) Worlds local bank
(4) Experience your expertise
(5) Good people to banking with

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Q50. ________________________ concept is exchange of the core marketing.
(1) Marketing plan
(2) Online marketing
(3) Offline marketing
(4) Tele marketing
(5) Mobile marketing

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Q51. _______________________ is used to transfer money using mobile phones.

(1) RTGS
(2) NEFT
(3) IMPS
(4) MBS
(5) None of these

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Q52. What is the tagline used by “State bank of India”?

(1) Build a better life around us
(2) Good people to bank with
(3) Pure banking nothing else
(4) Banking for all
(5) Honours your trust

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Q53. ________________________includes the decisions related to interest and fee, commission charged by banks.

(1) Branding decision
(2) Pricing decision
(3) Promotion decision
(4) Advertising
(5) None of these

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Q54.Telemarketing is being used in the banking organizations as a tool of promotion mix for

(1) Advertising
(2) Marketing
(3) Selling
(4) Both 1 and 2
(5) Both 1 and 3

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Q55. What is the tagline used by “Union Bank of India”?

(1) Pure banking nothing else
(2) Good people to bank with
(3) Worlds local bank
(4) Trusted family bank
(5) Banking for all

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Q56. __________________ state was declared as first banking state in India.

(1) Karnataka
(2) Kerala
(3) Tamil Nadu
(4) Gujrat
(5) Bihar

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Q57.If a customer is not satisfied with response to his grievance from the bank. To whom next he will approach?
(1) Banking Ombudsman
(2) District forum
(3) State commission
(4) National commission
(5) None of these

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Q58. What is the tagline used by “Indian Overseas Bank”?

(1) Good people to grow with
(2) Banking for all
(3) Worlds local bank
(4) Good people to bank with
(5) Honours your trust

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Q59. What is the full form of SEBI?

(1) Service and Employment Board of India
(2) Sales and Exchange Board of India
(3) Securities and Exchange Board of India
(4) Security and Exchange Board of India
(5) Self-Employment Board of India

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