Consumer behavior - Marketing aptitude questions

Consumer behavior - Marketing aptitude questions

Q1. A situation in which consumer purchases are unplanned is known as___________________

(1) Primary buying motives
(2) Secondary buying motives
(3) Impulse buying
(4) Buying behavior process
(5) None of these

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Q2. Which is a type of buying behavior?

(1) Variety seeking buying behavior
(2) Complex buying behavior
(3) Habitual buying behavior
(4) Dissonance reducing buying behavior
(5) All of these

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Q3. _________________ buying behavior is generally seen in India.

(1) Impulse buying
(2) Bargaining
(3) Complex buying behavior
(4) Repeat purchases
(5) None of these

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Q4. Which of the following is model of consumer behavior?

(1) Buyer’s black box
(2) Marketing and other stimuli
(3) Buyer’s response
(4) Both 1st and 3rd
(5) All of these

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Q5. _____________ is research on the relationship between Marketing and Consumer Response.

(1) Seller behavior
(2) Consumer behavior
(3) Marketer behavior
(4) Manager behavior
(5) Sales person behavior

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Q6. ___________________uses consumer’s buying history to select them for related offers.

(1) Cross selling
(2) Repeat purchase
(3) Selling to existing customer
(4) Outdoor selling
(5) None of these

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Q7. An individual buys a product out of habit, they search for what to buy in news paper or internet etc. is called

(1) Complex buying behavior
(2) Habitual buying behavior
(3) Variety buying behavior
(4) Dissonance buying behavior
(5) None of these

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Q8. Out of several factors a bank customer involves which economic factor?

(1) Personal income
(2) Future expectations
(3) Personal income and future expectations
(4) Providing home loans
(5) Providing vehicle loans

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Q9. Which among the following is the factor affecting buyer’s behavior?

(1) Occupation
(2) Lifestyle
(3) Reference groups
(4) Family
(5) All of the above

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Q10. Which of the following is not a stage in “Buying Behavior Process”?

(1) Evaluation of alternatives
(2) Purchase
(3) Information search
(4) Pre purchase evaluation
(5) Post purchase evaluation

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Q11. Bargaining, cleanliness, efficiency, convenience are called

(1) Primary buying motives
(2) Secondary buying motives
(3) Buying motives
(4) Direct buying motive
(5) Indirect buying motive

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Q12. ____________________ is a type of “Buying Decision Behavior”, where after sale communication should provide evidence and support to help customers feel good about their choices.

(1) Complex buying behavior
(2) Habitual buying behavior
(3) Variety buying behavior
(4) Dissonance buying behavior
(5) None of these

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Q13. In present structure of marketing, all the efforts are made to provide maximum satisfaction to

(1) Minimum customer
(2) Maximum customer
(3) Minimum seller
(4) Maximum seller
(5) None of these

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Q14. A person who first suggests the idea of buying something is called

(1) Buyer
(2) Influencer
(3) Initiator
(4) Likely buyer
(5) All of these

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Q15. In ______________________ process individual decides what, when, where, how and from whom to purchase goods and services.

(1) Seller behavior
(2) Consumer behavior
(3) Marketer behavior
(4) Manager behavior
(5) Sales person behavior

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Q16. Maslow’s theory of motivation gives following hierarchy of needs from the most to least pressing.

(1) Self actualization
(2) Safety
(3) Physiological
(4) Esteem
(5) All of the above

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Q17. In study of “Consumer Buying Behavior” a prospect is

(1) Buyer
(2) Consumer
(3) Likely buyer
(4) Impulse buyer
(5) User

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Q18. A consumer buy a product as result of certain social, economical and physical forces that creates a desire for

(1) Marketing policies
(2) Salesman
(3) Shop
(4) Product
(5) Expectations

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Q19. __________________ is very much important that helps in the study of the “Behavior of a Consumer”.

(1) Product theory
(2) Consumer theory
(3) Learning theory
(4) Sales theory
(5) None of these

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Q20. People having similar lifestyles, values, norms, behavior and interests are grouped in

(1) High class
(2) Social class
(3) Middle class
(4) Lower class
(5) All of these

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Q21. After purchasing a product the customer evaluates it by comparing its performance with _____________________

(1) Bargaining
(2) Expectations
(3) Initiator
(4) Influencer
(5) Preference

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Q22. Buyer resistance can be overcome by overcome by _______________________

(1) Persuasive communication
(2) Mass communication
(3) Customer seller communication
(4) Strong communication
(5) None of these

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Q23. Non availability of chosen products or brands and unexpected financial setbacks shows

(1) Repeat purchase
(2) Satisfy to customer
(3) Dissatisfaction of customer
(4) Culture disparity
(5) None of these

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Q24. When an individual likes to experiment with different products and to shop around in different areas is called

(1) Complex buying behavior
(2) Habitual buying behavior
(3) Variety seeking buying behavior
(4) Dissonance reducing buying behavior
(5) None of these

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Q25. In old days, the importance of the study of consumer behavior was not taken seriously which leads to

(1) Profit in business
(2) Success in market
(3) More value in market
(4) Failure in business activities
(5) None of these

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Q26. Attitude of others and unexpected situational factors such as loose a job are obstacles in

(1) Need recognition
(2) Post purchase behavior
(3) Purchase decision
(4) Information search
(5) Evaluation of alternatives

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Q27. Adoption process is the mental process through which an individual passes from first learning to final adaptation involves

(1) Trial
(2) Awareness
(3) Interest
(4) Evaluation
(5) All of the above

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Q28. ________________ includes the act of individuals in obtaining and using goods and services.

(1) Buying process
(2) Decision process
(3) Selling process
(4) All of these
(5) None of these

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Q29. People can form different perceptions of the same stimulus because of

(1) Selective distortion
(2) Personal consumption
(3) Group influence
(4) Learning theory
(5) Projective technique

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Q30. ____________________ is the degree to which the product appears superior to existing products in “Rate of adoption”

(1) Compatibility
(2) Divisibility
(3) Relative advantage
(4) Communicability
(5) Complexity

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Q31. Screening out of information is a perceptual processes in Psychological factors called

(1) Selecting attention
(2) Selective distortion
(3) Selective detention
(4) Self- actualization
(5) None of these

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Q32. Producer can be successful in selling only when he identifies the physical, social and economical forces known as

(1) Primary buying motive
(2) Secondary buying motive
(3) Buying motive
(4) Selling motive
(5) Primary selling motive

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Q33. If a famous or prestigious person starts to consume a particular product, many other persons will start to consume the same product because of

(1) Influencer
(2) Initiator
(3) Likely buyer
(4) Group influence
(5) None of these

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Q34. Active information search involves

(1) Commercial sources
(2) Experimental sources
(3) Personal sources
(4) Public sources
(5) All of the above

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Q35. ________________________ is the degree to which the innovation fits the experience and value of the potential consumers in “Rate of Adoption”.

(1) Compatibility
(2) Divisibility
(3) Relative advantage
(4) Communicability
(5) Complexity

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Q36. _________________ are the buying motive force for the satisfaction of customer purchases.

(1) Perseverance
(2) Goods and services
(3) Primary buying motives
(4) Secondary buying motives
(5) None of these

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Q37. Post purchase evaluation, purchase and consumption, need perception, search for information, and evaluation of alternatives are known as

(1) Consumer buying behavior
(2) Consumer behavior across international borders
(3) Buyers decision for new products
(4) Consumers decision making process
(5) None of these

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Q38. A consumer market comprises of all individuals and households who acquires goods or services for ________________.

(1) Personal consumption
(2) Purchase and consumption
(3) Buying motive of consumer
(4) Commercial sources
(5) None of these

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Q39. Dealers choice, brand choice, purchase timing, purchase amount and product choice are key points of

(1) Marketing and other stimuli
(2) Buyer’s response
(3) Buyer’s black box
(4) Cultural factor
(5) None of these

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Q40. Interpret to support what you believed is a perceptual processes in Psychological factors called

(1) Selecting attention
(2) Selective distortion
(3) Selective detention
(4) Self- actualization
(5) None of these

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Q41. _______________ are the information collected through advertisers, retailers, sales people and dealers.

(1) Pre purchase search
(2) Physical sources
(3) Commercial sources
(4) Post purchase search
(5) None of these

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Q42. AIO dimensions stands for

(1) Active Information Object
(2) Analysis Information Objective
(3) Activities Interests Opinion
(4) Analysis Interest Opinion
(5) Activities Information Opinion

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Q43. Age, religion, race, ethnicity, geography, lifestyle are key points of

(1) Culture
(2) Subculture
(3) Social class
(4) Business class
(5) Middle class

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Q44. Remember only what you support what you believe is a perceptual processes in Psychological factors called

(1) Selecting attention
(2) Selective distortion
(3) Selective detention
(4) Self- actualization
(5) None of these

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Q45. Unique psychological characteristics that lead to relatively consistent, lasting responses to one's own environment and people's possessions contribute to their identities is called

(1) Occupation
(2) Personality and self concept
(3) Economic situation
(4) Lifestyle
(5) Age and life cycle stage

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Q46. SEC stands for

(1) Search Engine Company
(2) Social Experience Credence
(3) Search Experience Credence
(4) Search Engine Credence
(5) None of these

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Q47. Buyers’ resistance in sales deal can be overcome by

(1) Bargaining
(2) Expectations
(3) Culture disparity
(4) Marketing policies
(5) Perseverance

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Q48. If a customer tries the complimentary holiday package offered by any club and decides to join that club is called

(1) Maximizing customer
(2) Marketing policies
(3) Repeat purchases
(4) Impulse buying
(5) None of these

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Q49. Buyer decision process and buyer characteristics are part of

(1) Buyers response
(2) Buyers black box
(3) Marketing stimuli
(4) Cultural factors
(5) None of these

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Q50. Highly self expressive, expensive, risky, purchased infrequently are the key points of ____________________buying decision behavior.

(1) Complex
(2) Dissonance reducing
(3) Habitual
(4) Variety seeking
(5) None of these

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Q51. A firm provides dating service might do well in American culture, but may be it will not work in Indian market. What is the reason?

(1) Consumer behavior
(2) Buying motives
(3) Culture disparity
(4) Decision process
(5) Lifestyle

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