Creating Brand Equity - MCQs with answers - Part 1

Creating Brand Equity - MCQs with answers - Part 1

What is Brand Equity?

1. A strong brand commands

a) Intense consumer loyalty
b) Intense employer loyalty
c) Intense employee loyalty
d) None of the above

View Answer / Hide Answer

2. "Worldwide Leader in Sports"is the tagline of

a) Star Sports
b) Ten Sports
c) ESPN
d) None of the above.

View Answer / Hide Answer

3. In strategic brand management, focus is on

a) Brand positioning
b) Brand marketing
c) Brand performance
d) All of the above

View Answer / Hide Answer

4. Which of the following statement is true?

a) Branding helps to organize inventory
b) Branding helps in getting a competitive advantage
c) Brand signals a certain level of quality
d) All of the above

View Answer / Hide Answer

5. Marketers can apply a branding on

a) Physical good
b) A service
c) A store and organization
d) All of the above

View Answer / Hide Answer

6. God's own country is a name given to

a) Madhya Pradesh
b) Kerala
c) Karnataka
d) None of the above

View Answer / Hide Answer

7. _________ is the first tourist board in India to register its brands.

a) Kerala tourism
b) Madhya Pradesh Tourism
c) Gujarat Tourism
d) None of the above

View Answer / Hide Answer

8. ___________is the added value endowed on services and products.

a) Brand value
b) Brand strategy
c) Brand equity
d) None of the above

View Answer / Hide Answer

9. There are __________ key elements of customer-based brand equity.

a) Four
b) Five
c) Three
d) None of the above

View Answer / Hide Answer

10. Brand equity is a result of

a) Similarity in consumer response
b) Differences in consumer response
c) a & b
d) None of the above

View Answer / Hide Answer

11. Differences in response are a result of

a) Consumers loyalty
b) Consumers liking
c) Consumer disliking
d) Consumer knowledge

View Answer / Hide Answer

12. Differential response by consumers resulting in brand equity can be seen in

a) Perceptions
b) Preferences
c) Behavior
d) All of the above

View Answer / Hide Answer

13. What is more important in brand equity?

a) Quality
b) Quantity
c) Customer perception
d) None of the above

View Answer / Hide Answer

14. A ____________ can be defined as the marketers vision of brand and what is should do for consumers.

a) Brand exploration
b) Brand promise
c) Brand creation
d) None of the above

View Answer / Hide Answer