Creating Brand Equity - MCQs with answers - Part 4

Creating Brand Equity - MCQs with answers - Part 4

Choosing Brand Elements

1. There are ______ main bases to choose brand elements.

a) Four
b) Five
c) Six
d) None of the above

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2. The brand building components while choosing brand are:

a) Transferable, adaptable and protectable
b) Memorable, likable and meaningful
c) Both a and b
d) None of the above

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3. The defensive elements while choosing brand are:

a) Transferable, adaptable and protectable
b) Memorable, likable and meaningful
c) Both a and b
d) None of the above

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4. Lux, Taj and LG represent which brand element?

a) Transferable
b) Memorable
c) Adaptable
d) Likable

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5. Amazon.com represents which brand element?

a) Transferable
b) Memorable
c) Adaptable
d) Likable

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6. Lifebuoy represents which brand element?

a) Transferable
b) Memorable
c) Adaptable
d) Likable

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7. "The Joy of Flying" is slogan of

a) Go AIr
b) Spice Jet
c) Kingfisher Airlines
d) Jet Airways

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