Creating Brand Equity - MCQs with answers - Part 5

Creating Brand Equity - MCQs with answers - Part 5

Designing holistic marketing activities; Measuring Brand Equity and Devising Branding Strategy

1. While designing holistic marketing activities, focus is on

a) Personalization theme
b) Integration theme
c) Internalization theme
d) All of the above

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2. In _______ marketers make sure that brand and its marketing are relevant to maximum customers, given no two customers are identical.

a) Integration marketing
b) Personalized marketing
c) Internal marketing
d) None of the above

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3. _______ presumes consumers are aware of what they are looking for.

a) Permission marketing
b) Integration marketing
c) Internal marketing
d) None of the above

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4. When a marketer mix and matches various marketing activities to maximize their collective and individual effects, it is_________

a) Permission marketing
b) Integration marketing
c) Internal marketing
d) None of the above

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5. ______ can be defined as a way a firm wants to position or identify itself or its product.

a) Identity
b) Image
c) Presence
d) None of the above

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6. _______ is the way the consumers perceive the company or its product.

a) Image
b) Identity
c) Presence
d) None of the above

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7. The internalization theme used while designing holistic marketing activities focuses on

a) Customers
b) Products
c) Employees
d) None of the above.

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8. While measuring brand equity, indirect approach focuses on

a) Identifying consumer brand knowledge structures
b) Tracking consumer brand knowledge structures
c) Both a and b
d) None of the above

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9. While measuring brand equity, direct approach focuses on

a) Identifying consumer brand knowledge structures
b) Tracking consumer brand knowledge structures
c) Actual impact of the brand knowledge on consumer response
d) None of the above

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10. A consumer focused series of methods to evaluate the health of the brand is

a) Brand evaluation
b) Brand reinforcement
c) Brand audit
d) None of the above

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