Dealing with competition - MCQs with answers - Part 3

Dealing with competition - MCQs with answers - Part 3

Selecting Customers

1. When a firm asks customers from which company they prefer to purchase the products, it is

A) Share of heart
b) Share of mind
c) Share of market
d) None of the above

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2. Which of the following statements is true?

a) Firms that make steady profit in heart share and market share will certainly benefit in mind share.
b) Firms that make steady profit in heart share and mind share will certainly benefit in market share.
c) Firms that make steady profit in heart share will certainly benefit in market share and mind share.
d) None of the above

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3. The objective of benchmarking is

a) To copy best practices within an industry
b) To copy best practices across industries
c) To copy best practices within an industry or across industries
d) None of the above

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4. Benchmarking can be defined as

a) Art of learning from firms that perform certain processes better than other firms.--
b) Art of promoting products better than others.
c) Art of copying products of competitors
d) None of the above

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5. Benchmarking is performed in _________steps.

a) Five
b) SIx
c) Seven
d) All of above are false

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6. As per research conducted by MART, in rural India

a) Distribution is less relevant than competition
b) Distribution and product availability are more important than competition
c) Product availability is less relevant than competition
d) None of the above

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7. Inter brand competition is

a) Present at large scale in rural markets
b) Nearly absent in rural markets
c) Completely absent in rural markets
d) None of the above

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8. The major competition that big brands have to deal in rural markets is from

a) Expensive products
b) Fake products
c) Cheap products
d) None of the above

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9. As per research conducted by Mart, _________fake products are present in the rural market.

a) Look-alike
b) Duplicates
c) Spell-alike
d) All of the above

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10. The products that adopt the brand packaging, color scheme and brand name and are more like clones are:

a) Look-alike fake products
b) Duplicates
c) Spell-alike fake products
d) None of the above

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