Dealing with competition - MCQs with answers - Part 6

Dealing with competition - MCQs with answers - Part 6

Defending Market Share

1. When marketers launch a stream of new products and ensures to precede them with preannouncements, it is

a) Position defense
b) Flank defense
c) Preemptive defense
d) Counteroffensive defense

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2. The launch of Hero Honda women-exclusive scooters was a part of

a) Position defense
b) Flank defense
c) Preemptive defense
d) Counteroffensive defense

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3. In counter offensive defense, a market leader can

a) Launch a pioneer movement
b) Attack from front
c) Hit flank
d) All of the above

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4. Exercising political or economical clout is a part of

a) Position defense
b) Flank defense
c) Preemptive defense
d) Counteroffensive defense

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5. In ____________, the market leader expands its reach over new territories that can act as future centers for offense and defense through market diversification and market broadening.

a) Position defense
b) Flank defense
c) Preemptive defense
d) Mobile defense

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6. In ____________ leader focus moves from the existing product to the under-lying generic need.

a) Market broadening
b) Market diversification
c) Market expansion
d) None of the above

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7. __________is all about entering into unrelated industries.

a) Market broadening
b) Market diversification
c) Market expansion
d) None of the above

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8. The entry of ITC into other segments like e-choupal, processed food is an example of

a) Market broadening
b) Market diversification
c) Market expansion
d) None of the above

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9. Large companies when opt for strategic withdrawal, it is known as

a) Position defense
b) Flank defense
c) Preemptive defense
d) Contraction defense

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10. Before expanding market share, a company should consider

a) The probability of provoking anti-trust action
b) Economic costs and impact on quality
c) Going for wrong marketing measures
d) All of the above

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