Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2

Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2


1. A push strategy uses

a) Sales force and trade promotion money to induce intermediaries
b) Advertising and promotion to persuade consumers
c) Both a and b
d) None of the above

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ANSWER: a) Sales force and trade promotion money to induce intermediaries



2. A pull strategy uses

a) Sales force and trade promotion money to induce intermediaries
b) Advertising and promotion to persuade consumers
c) Both a and b
d) None of the above

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ANSWER: b) Advertising and promotion to persuade consumers



3. Push strategy is appropriate when

a) There is low brand loyalty
b) There is high brand loyalty
c) Depends
d) None of the above

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ANSWER: a) There is low brand loyalty



4. Pull strategy is appropriate when

a) Brand choice is made in the store
b) There is high involvement in the category
c) There is low brand loyalty
d) None of the above

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ANSWER: b) There is high involvement in the category



5. The major problem in channel development is

a) Deciding on the best channels
b) Persuading the intermediaries to handle the firm's line
c) Both a & b
d) None of the above

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ANSWER: b) Persuading the intermediaries to handle the firm's line



6. The channel system evolves from

a) Existing threats
b) Prevailing opportunities
c) Company resources
d) All of the above

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ANSWER: d) All of the above



7. ICICI Bank uses a combination of _______________

a) Single channel
b) Two channels
c) Hybrid channels
d) None of the above

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ANSWER: c) Hybrid channels



8. In the hub-and-spoke model

a) Large distributors in big hubs are served by the firms with greater frequency

b) Small distributors in big hubs are served by the firms with greater frequency

c) Large distributors in big hubs are served by the firms with lesser frequency

d) None of the above

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ANSWER: a) Large distributors in big hubs are served by the firms with greater frequency



9. Self-help groups are an effective way of reaching

a) Urban consumers
b) Rural consumers
c) Foreign consumers
d) None of the above

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ANSWER: b) Rural consumers



10. While deciding marketing channels, the buyers can be divided into _________ categories.

a) Four
b) Three
c) Five
d) None of the above

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ANSWER: a) Four


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