Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 4

Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 4

The role of marketing channels - Channel Design, Channel Management

1. A marketing channel overcomes the

a) Time gap
b) Possession gap
c) Place gap
d) All of the above

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2. The channel functions physical, title and promotion forms a _________ of activity from the firm to the customer.

a) Forward flow
b) Backward flow
c) Stagnant flow
d) None of the above

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3. The ordering and payment functions in a channel forms a _____________ of activity from customers to the firm.

a) Forward flow
b) Backward flow
c) Stagnant flow
d) None of the above

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4. Risk taking, function, negotiation and information has

a) Forward flow
b) Backward flow
c) Both a and b
d) None of the above

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5. A manufacturer selling a physical product and service needs

a) A service channel
b) A delivery channel
c) A sales channel
d) All of the above

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6. All channel functions

a) Use scarce resources
b) Shifted among channel members
c) Can be performed better via specialization
d) All of the above

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7. In a zero level channel manufacturer directly sells to the end user.

a) True
b) False

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8. Manufactured owned stores and door-to-door sales are examples of

a) Direct marketing channel
b) Zero-level channel
c) Both a and b
d) None of the above

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9. The refurbish products for sale make use of

a) Direct flow channel
b) Reverse flow channel
c) NO channel
d) None of the above

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