Designing and Managing Services - MCQs with answers - Part 1

Designing and Managing Services - MCQs with answers - Part 1

The nature of services

1. A _________ is any performance or act one party can provide to another that is essentially intangible and doesn't provides ownership of anything.

a) Service
b) Product
c) Both a & b
d) None of the above

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2. There are in total ________ categories of service mix.

a) Four
b) Six
c) Five
d) None of the above.

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3. The sale of cars wherein the seller also provides services is an example of

a) Pure tangible good
b) Tangible good with accompanying services
c) Hybrid
d) Major Service with accompanying minor goods and services

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4. Babysitting and psychotherapy are examples of

a) Pure tangible good
b) Tangible good with accompanying services
c) Hybrid
d) Pure service

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5. Airplane travel can be categorized under:

a) Pure tangible good
b) Tangible good with accompanying services
c) Pure service
d) Major Service with accompanying minor goods and services

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6. The service provided at restaurant is an example of:

a) Pure tangible good
b) Tangible good with accompanying services
c) Hybrid
d) Major Service with accompanying minor goods and services

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7. ___________ are those qualities that buyers evaluate before purchase.

a) Search qualities
b) Experience qualities
c) Credence qualities
d) None of the above

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8. __________ are those characteristics that buyer evaluate the characteristics after the purchase.

a) Search qualities
b) Experience qualities
c) Credence qualities
d) None of the above

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9. __________are those characteristics that buyer cannot evaluate even after the consumption.

a) Search qualities
b) Experience qualities
c) Credence qualities
d) None of the above

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