Developing pricing strategies and programs - MCQs with answers - Part 1

Developing pricing strategies and programs - MCQs with answers - Part 1


Understanding Pricing

1. Which factors should holistic marketers take into account while making pricing decisions?

a) The company, the customers and the competition
b) The marketing environment
c) Both a & b
d) None of the above

View Answer / Hide Answer

ANSWER: a) The company, the customers and the competition



2. Competitive pressures along with middlemen and consumer behavior have resulted in market place that features

a) Sales promotion
b) Heavy discounting
c) Both a and b
d) None of the above.

View Answer / Hide Answer

ANSWER: c) Both a and b



3. A successful freemium strategy is possible when

a) There is a service or product that stands truly out
b) There is a solid up-selling plan from the beginning
c) Access to product is just one click away
d) All of the above

View Answer / Hide Answer

ANSWER: d) All of the above



4. Many economists believe that consumers are price takers and approve prices at face value.

a) True
b) False

View Answer / Hide Answer

ANSWER: a) True



5. Consumers actively process price information through

a) Informal communication
b) Point-of-purchase
c) Online sources
d) All of the above

View Answer / Hide Answer

ANSWER: d) All of the above



6.There is a lower threshold for customers below which they consider a product to be of inferior quality or unacceptable quality.

a) False
b) True


View Answer / Hide Answer

ANSWER: b) True



7. When perceived prices are lower than the stated prices, it can result in

a) Unpleasant surprises
b) Pleasant surprises
c) No impact
d) None of the above

View Answer / Hide Answer

ANSWER: a) Unpleasant surprises



8. The consumers tend to process prices in a

a) Right-to-left manner
b) Rounding
c) Left-to-right manner
d) None of the above

View Answer / Hide Answer

ANSWER: c) Left-to-right manner


Post your comment