Identifying Market Segments & Targets - MCQs with answers - Part 5

Identifying Market Segments & Targets - MCQs with answers - Part 5

Bases for segmenting business markets

1. Customers who have no royalty towards any brand are

a) Split loyals
b) Switchers
c) Hard core loyals
d) Shifting loyals

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2. The conversion model estimates the strength of consumers___________ commitments to brands

a) Financial
b) Loyalty
c) Economical
d) Psychological

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3. In the conversion model, ______ would most likely to defect.

a) Convertibles group
b) Shallow group
c) Entrenched group
d) None of the above

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4. In the conversion model, __________ are uncommitted to the brand and even are looking for other options.

a) Convertibles group
b) Shallow group
c) Entrenched group
d) None of the above

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5. in the conversion model, __________ are strongly committed to the brand.

a) Convertibles group
b) Shallow group
c) Entrenched group
d) None of the above

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6. The major segmentation variables to business markets are:

a) Operating variables and Personal characteristics
b) Demographic and situational
c) Purchasing approaches
d) All of the above

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7. The target market selection in which there is no or little synergy among the various segments but each state to be a money maker is

a) Selective specialization
b) Product specialization
c) Market specialization
d) Full market coverage

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8. When the focus is on making a single product and selling it to several different market segments, it is

a) Selective specialization
b) Product specialization
c) Market specialization
d) Full market coverage

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9. When the focus is to meet the needs of a specific customer group, it is

a) Selective specialization
b) Product specialization
c) Market specialization
d) Full market coverage

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10. When the focus is to serve all customer groups with all available and required products, it is

a) Selective specialization
b) Product specialization
c) Market specialization
d) Full market coverage

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11. _______________ is mass production in manufacturing and marketing counterpart to standardization.

a) Similar marketing
b) Differentiated marketing
c) Undifferentiated marketing
d) None of the above.

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12. Differentiated marketing creates ________ sales than undifferentiated marketing.

a) More
b) Less
c) Equivalent
d) None of the above

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