Managing a holistic marketing organization for the long run - MCQs with Answers - Part 4

Managing a holistic marketing organization for the long run - MCQs with Answers - Part 4

1. The procurement from the firms by its customers as a percentage of their total buys from all suppliers of the same products is

a) Customer loyalty
b) Customer selectivity
c) Customer penetration
d) None of the above

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2. The size of the average customer procurement from the firm as a fraction of the size of the average customer purchase from an average firm is

a) Customer loyalty
b) Customer selectivity
c) Customer penetration
d) None of the above

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3. Marketers need to assess ____________ in a comprehensive financial framework to know where and how the company is making its money.

a) Expense to sales ratio
b) Sales force to sales ratio
c) Marketing research to sales ratio
d) None of the above

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4. The return on net worth is dependent on

a) Return on assets ratio
b) Financial leverage ratio
c) Both a and b
d) None of the above

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5. The return on assets is dependent on

a) The profit margins
b) The asset turnover
c) Both a and b
d) None of the above

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6. The traceable costs can be assigned_________, on a plausible basis.

a) Only directly
b) Only indirectly
c) Both a and b
d) None of the above

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7. The common costs whose allocation to the marketing groups is extremely arbitrary are

a) Traceable costs
b) None traceable common costs
c) Direct costs
d) None of the above

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8. The organized measures by citizens and government agencies for benefit of buyers compared to sellers is

a) Value capture dimension
b) CRM
c) Environmentalism
d) Consumerism

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9. Which of the following is an example of deficient product?

a) Insurance products
b) Nutritious food
c) Junk food
d) Ineffective medicines

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10. A marketing concept that states that a company should make marketing choices by considering society's long term benefits, consumers' wants and the company's requirements is

a) Societal marketing
b) Customer relationship marketing
c) Network marketing
d) Social marketing

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