Managing Mass Communications- MCQs with answers - Part 1

Managing Mass Communications- MCQs with answers - Part 1

Developing and Managing an Advertising Program

1. Any paid form of promotion of services, goods or ideas and non-personal presentation by an identified sponsor can be stated as

a) Advertising
b) Sales promotion
c) Publicity
d) Public relations

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2. While developing an advertising program, the marketers need to start by

a) Identifying buyer motives
b) Identifying target markets
c) Both a and b
d) None of the above.

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3. While developing an advertising program, the marketers need to make five major decisions termed as

a) "The five Ws"
b) "The five Ps"
c) "The five Cs"
d) "The five Ms"

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4. The form of advertising that intends to create brand knowledge and awareness of new features of existing products or of new products is known as

a) Informative advertising
b) Persuasive advertising
c) Reinforcement advertising
d) Reminder advertising

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5. The form of advertising that intends to create conviction, liking, preference and purchase of a service or product.

a) Informative advertising
b) Persuasive advertising
c) Reinforcement advertising
d) Reminder advertising

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6. If the product class becomes mature, the firm is the market leader.

a) True
b) False

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