Managing Retailing, Wholesaling, And Logistics - MCQs with answers - Part 2

Managing Retailing, Wholesaling, And Logistics - MCQs with answers - Part 2

Marketing decisions

1. To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to

a) Define the target market
b) Profile the target market
c) Both a and b
d) None of the above

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2. Product assortment breadth focuses on

a) Number of categories per product lines
b) Items and variants in each category per product line
c) Both a & b
d) None of the above

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3. Product assortment depth focus on

a) Number of categories per product lines
b) Items and variants in each category per product line
c) Both a & b
d) None of the above

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4. As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.

a) True
b) False
c) Can't say
d) None of the above

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5. Direct profit profitability is related to

a) Measuring a product's handling costs
b) Measuring a product's sales cost
c) Measuring a product's manufacturing costs
d) None of the above

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6. Prices must be decided in relation to

a) The product
b) The service assortment mix
c) The target market and competition
d) All of the above

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7. Fine specialty stores falls into

a) High-mark up, lower volume group
b) Low-mark up, higher volume group
c) High-mark up, higher volume group
d) None of the above

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8. Discount stores and mass merchandisers falls into

a) High-mark up, lower volume group
b) Low-mark up, higher volume group
c) High-mark up, higher volume group
d) None of the above

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9. Retailers can evaluate a particular store's sales effectiveness by looking at

a) A number of passing on an average day
b) Percentage who buy and average amount per sale
c) Percentage who enter the store
d) All of the above

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10. A private-label brand is also known as

a) A reseller brand
b) A store brand
c) A distributor brand
d) All of the above

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11. A private-label brand is developed by

a) Wholesalers
b) Retailers
c) Both a and b
d) None of the above

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12. Generics are

a) Unbranded versions of common products
b) Plainly packaged versions of common products
c) Less expensive versions of common products
d) All of above are true

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13. Slotting fee is related to the costs associated with

a) When distributors piles the stock
b) When supermarkets accept a new brand
c) When manufacturers markets the products
d) All of the above

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