Marketing - Nature, scope and functions - Marketing aptitude questions

Marketing - Nature, scope and functions - Marketing aptitude questions

Q1. Marketing has taken a prominent position in India during the last decades. Is because of_______________________

(1) Better Production Rate
(2) Better Marketing Rate
(3) Better Sales Rate
(4) Better Literacy Rate
(5) All of the above

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Q2. ________________ brings out new ideas and encash several opportunities in Marketing.

(1) Production
(2) Marketing
(3) Creativity
(4) Consumer
(5) None of these

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Q3. The main objective of marketing is________________________

(1) Increasing Profit
(2) Increasing Sales
(3) Increasing Price
(4) Decreasing Sales
(5) Decreasing Profit.

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Q4. Effective Marketing require

(1) Proper Pricing
(2) Customized Products
(3) Effective Procedures
(4) All of these
(5) None of these

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Q5. Marketing approach that focus on understanding only a particular group of customers with their specific requirements is known as

(1) Outbound Marketing
(2) Inbound Marketing
(3) Marketing Staff
(4) Marketing Research
(5) None of these

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Q6. ____________ is a cluster of complimentary product and services which are closely related to the customers mind but they are spread across in a diverse set of industries.

(1) Market
(2) Meta Market
(3) Customisation
(4) Product and Service
(5) None of these

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Q7. Making call to the customers without taking any appointment is called_______________

(1) Conversion
(2) Creating a Customer
(3) Cold Call
(4) Cross Selling

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Q8. Selling the product to an existing customer is called_______________

(1) Selling
(2) Selling Skills
(3) Selling More
(4) Cross Selling
(5) Simple Selling

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Q9. Concept which deals with good and quality products providing to the consumers is:

(1) Marketing Concept
(2) Product Concept
(3) Exchange Concept
(4) Production Concept

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Q10. In which Concept the process of consumers and products are produces in large scale at low unit cost are supported by the consumers.

(1) Marketing Concept
(2) Production Concept
(3) Selling Concept
(4) Exchange Concept
(5) None of these

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Q11. __________________ Concept indicates that the exchange of product between the seller and buyer is necessary.

(1) Marketing Concept
(2) Production Concept
(3) Selling Concept
(4) Exchange Concept
(5) None of these

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Q12. The concept which deals with the beginning and the end of the business cycle where the consumers need become the focal point is ______________________________

(1) Marketing Concept
(2) Production Concept
(3) Selling Concept
(4) Exchange Concept
(5) None of these

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Q13. To maximize the selling, organizations perform aggressive advertising and high power personal selling. Who is being neglected in this concept?

(1) Pricing
(2) Cross selling
(3) Packaging
(4) The Customer
(5) None of these

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Q14. The term used in marketing for special product to suit each customer is known as____________________

(1) Proactive Marketing
(2) Marketing Decision
(3) Customisation
(4) Production Orientation
(5) None of these

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Q15 What you will judge in the person to test his/her Marketing Skills?

(1) Communication Skills
(2) Good price policy
(3) Knowledge of marketing
(4) Selling Skills
(5) None of these

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Q16. Electrical items such as Music System, Video systems, TVs etc used for home entertainment are known as ____________

(1) Consumer Product
(2) Durable Product
(3) Convenience Product
(4) Specialty Product
(5) None of these

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Q17. The product used by ultimate consumers or households are known as____________

(1) Consumer Product
(2) Durable Product
(3) Convenience Product
(4) Specialty Product
(5) None of these

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Q18. The products which can be purchased easily by minimum efforts are known as ____________________

(1) Consumer Product
(2) Durable Product
(3) Convenience Product
(4) Specialty Product
(5) None of these

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Q19. The products which have their unique characteristics are known as_______________________

(1) Consumer Product
(2) Durable Product
(3) Convenience Product
(4) Specialty Product
(5) None of these

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Q20. What is Niche?

(1) A specialized market for the target group.
(2) A specialized market for the individuals.
(3) A specialized market for the city/town/village.
(4) A specialized market for the state or country.
(5) All of the above.

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Q21. When a product gets an attractive name, symbol or any identity mark to look different from other products is known as

(1) Packaging
(2) Branding
(3) Pricing
(4) Marketing
(5) Assembling

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Q22. A marketing function which involves putting goods into attractive packets, containers according to the customer continence is called_______________

(1) Packaging
(2) Branding
(3) Pricing
(4) Marketing
(5) Assembling

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Q23. The customer need is collected by the Marketers and then they decide what to produce. Sometimes they modify or improve the existing product. It comes under which field of marketing?

(1) Production
(2) Product Planning and Development
(3) Packaging and Pricing
(4) Standardization and Grading
(5) None of these.

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Q24. Function of Marketing deals with the development of goods with respect to their Color, Design, Shape and other characteristics is called______________________

(1) Production
(2) Product Planning and Development
(3) Packaging and Pricing
(4) Standardization and Grading
(5) Buying and Assembling

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Q25. The Organization which deals with the purchasing of goods for resale. These Manufacturing Organizations buy raw materials and components. This marketing function is called:

(1) Production
(2) Product Planning and Development
(3) Packaging and Pricing
(4) Standardization and Grading
(5) Buying and Assembling

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Q26. The Marketing Function deals with cost of the product and the capacity of consumer to pay is called:

(1) Packaging
(2) Branding
(3) Pricing
(4) Marketing
(5) Assembling

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Q27. The process of collecting and analyzing the information regarding consumer need and nature of competition prevailing prices effectiveness of advertising media etc is called:

(1) Product Research
(2) Marketing Research
(3) Price Research
(4) Selling Research
(5) None of these

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Q28. According to modern context of Marketing the Goods must reach to the customers at maximum speed with ______________________________

(1) Minimum Price
(2) Maximum Price
(3) Minimum Marketing
(4) Maximum Marketing
(5) None of these

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Q29. Marketing is based on the rule of buying and selling. According to this concept Marketing is an art of:

(1) Buying more
(2) Selling more
(3) Fulfilling consumers need
(4) All of these

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Q30. Customer deals with the same Organization for a long time is called________________

(1) Customisation
(2) Customer Equity
(3) Customer’s Need
(4) Customer Retention
(5) None of these

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Q31. A person who purchase any product or service is known as_____________________

(1) Producer
(2) Customer
(3) Salesperson
(4) Marketing Staff
(5) Marketing Manager

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Q32. The Marketing activities revolve around the exchange process. Here Exchange means the transaction between

(1) Buyer and Seller
(2) Salesperson and Marketing Manager
(3) Both (1) and (2)
(4) None of these

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Q33. Marketing is the function which is mostly relied on

(1) Marketing Manager
(2) Customer
(3) Salesperson
(4) Competitors
(5) None of these

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Q34. Best negotiation in the market where a situation arise in which the demand exceeds supply and owners have an advantage over buyers is known as ___________________________

(1) Seller’s Market
(2) Outbound Marketing
(3) Inbound Marketing
(4) Market
(5) None of these

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Q35. When marketing converts negative demand to positive demand is called

(1) Conventional Marketing
(2) Conversional Marketing
(3) Outbound Marketing
(4) Inbound Marketing
(5) None of these

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Q36. Marketing is defined as a set of 4Ps –Product, Price, Place and Promotion. Who had given the concept of 4Ps?

(1) Philip Kotler
(2) Stephen Morse
(3) Neil Borden
(4) Neilsen
(5) Lorie and Robert

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Q37. Which era in India was considered as worst for Marketing in India?

(1) Before Independence
(2) After Independence
(3) 20th Century
(4) All of these
(5) None of these

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Q38. Which risk in Marketing arises due to difference in prices of the product at different places?

(1) Price Risk
(2) Product Risk
(3) Place Risk
(4) Selling Risk
(5) Buyers Risk

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Q39. For increasing the living standard of people what is the process which makes new and better products available to consumers?

(1) Marketing
(2) Production
(3) Selling
(4) Advertising
(5) Manufacturing

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Q40. Marketing bridges the gap between the production and sales of goods, which results economic activities. It integrates industrial and agricultural sectors. What is does to a country?

(1) Industrial Development
(2) Agricultural Development
(3) Economic Development
(4) Environmental Development
(5) All of the above.

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Q41. The conversion of prospective into buyer is called___________

(a) Conversion (b) Lead (c) Customer

(1) Only a
(2) Only b
(3) Only c
(4) Both a and b
(5) All of these

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Q42. Selling is the process

(1) Same as marketing
(2) Product Designing
(3) A sub-function of marketing
(4) Offering discounts
(5) Product Designing

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Q43. The requirement of marketing depends upon

(1) When there is monopoly
(2) When supply equals demands
(3) When supply exceeds demand
(4) When demand exceeds supply
(5) When staff is in excess

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Q44. Effective selling skills require

(1) Peer strength
(2) Team size of the sales people
(3) Age of the sales team
(4) Knowledge of the sales team
(5) Qualification of the sales team

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Q45. Target group means

(1) All customers
(2) All sellers
(3) All buyers
(4) Delivery persons
(5) Prospective Buyers

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Q46. Prospects means

(1) A likely seller
(2) A likely buyer
(3) Company prospect
(4) Marketing staff
(5) None of these

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Q47. Customisation results in

(1) Cold calls
(2) Publicity
(3) Designing customers specific product or customer retention
(4) Call center
(5) Customer complaints

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Q48. Direct Marketing means

(1) Face-to-face selling
(2) Cold calls
(3) Sales presentation
(4) Seminars
(5) Conferences

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Q49. Cross selling means

(1) Selling the products across country
(2) Selling the products to Red cross members
(3) Selling the products to Blue cross members
(4) Selling the products to the existing customers
(5) All of the above

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Q50. What is a “Call” in Marketing?

(1) Call center
(2) Teletalk
(3) Calling a prospect
(4) A profession
(5) All of the above

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Q51. Marketing is

(1) A one day process
(2) Half year process
(3) One year process
(4) A collective process
(5) All of the above

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