Middlemen in Marketing - Marketing aptitude questions

Middlemen in Marketing - Marketing aptitude questions


Q1. The middlemen are the connecting link between the producers and ___________________

(1) Sellers
(2) Marketers
(3) Buyers
(4) Marketing managers
(5) None of these

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ANSWER: (3) Buyers




Q2. The middlemen help to stabilises the prices by opting

(1) Stocking of goods
(2) Distribution of goods
(3) Sale of goods
(4) Marketing of goods
(5) None of these

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ANSWER: (1) Stocking of goods




Q3. Role of middleman is to ensure that there is seamless flow of goods in the market by matching__________________

(1) Wholesalers and manufacturers
(2) Production and sales
(3) Supply and demand
(4) All of these
(5) None of these

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ANSWER: (3) Supply and demand




Q4. Middlemen is classified into two categories 1) Mercantile Agent 2) ___________

(1) Retailer
(2) Buyer
(3) Jobber
(4) Merchant
(5) None of these

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ANSWER: (4) Merchant




Q5. The seller borrow the goods and services of different middlemen to pass the production to the

(1) Distribution channel
(2) Actual users
(3) Fake users
(4) Wholesalers
(5) Retailers

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ANSWER: (2) Actual users




Q6. For making a large margin of profit a person purchases goods and sell in his own name is

(1) Buyer
(2) Jobber
(3) Merchant middleman
(4) Retailer
(5) None of these

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ANSWER: (3) Merchant middleman




Q7. Middlemen performs the activities like

(1) Advertising
(2) Personal selling
(3) Sales promotion
(4) All of these
(5) None of these

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ANSWER: (4) All of these




Q8. Which concept supplements the work of sales promotion?

(1) Middlemen
(2) Wholesaler
(3) Advertising
(4) Personal selling
(5) None of these

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ANSWER: (1) Middlemen




Q9. __________________ is the place where the doubts of middleman can be rectified

(1) Conference
(2) Seminar
(3) Meeting
(4) Both 2 and 3
(5) None of these

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ANSWER: (4) Both 2 and 3


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