Setting Product Strategy - MCQs with answers - Part 3

Setting Product Strategy - MCQs with answers - Part 3

1. Photographic equipment, stereo components and cars are an example of

a) Staples
b) Heterogeneous shopping goods
c) Homogenous shopping goods
d) Specialty goods

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2. Smoke detectors is an example of

a) Unsought goods
b) Heterogeneous shopping goods
c) Homogenous shopping goods
d) Specialty goods

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3. Industrial goods are classified on the basis of

a) Relative cost
b) How they enter the production process
c) Both a & b
d) None of the above

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4. Industrial goods can be classified as

a) Materials and parts and Capital items
b) Supplies and business services
c) Both a and b
d) None of the above

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5. Farm products which are perishable and seasonal nature are supplied by

a) Many producers
b) Single producer
c) Can't say
d) None of the above

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6. The components that are fabricated further are known as

a) Component materials
b) Component parts
c) Component tools
d) All of above are false

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7. Pig iron and yarn are examples of

a) Component materials
b) Component parts
c) Component tools
d) All of above are false

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8. The key purchasing factor/s in component materials:

a) Price
b) Supplier reliability
c) Both a and b
d) None of the above

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9. The components that enter the finished good with no further alterations in their form are

a) Component materials
b) Component parts
c) Component tools
d) All of above are false

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10. What is more important in manufactured materials and parts?

a) Price and services
b) Branding and advertisements
c) Both a and b
d) None of the above

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