Setting Product Strategy - MCQs with answers - Part 6

Setting Product Strategy - MCQs with answers - Part 6

Product and Brand relationships, Product systems and mixes

1. In the product hierarchy, the basic need that underlies the survival of a product family is ____

a) Need family
b) Product class
c) Product type
d) None of the above

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2. In a product hierarchy, all the product classes that can meet a core need with justified effectiveness is

a) Need family
b) Product line
c) Product type
d) Product family

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3. In a product hierarchy, a group of products in a product family that have certain functional coherence is

a) Product class
b) Product line
c) Product type
d) Product family

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4. In a product hierarchy, a group of products in a product class that is closely associated as they perform a specific function and sold to same customer groups:

a) Need family
b) Product line
c) Product type
d) Product family

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5. In a product hierarchy, a group of items within a product line that share one of several possible forms of the product are

a) Need family
b) Product line
c) Product type
d) Product family

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6. A distinct unit within a product line or brand differentiated by the appearance, price, size or some other attribute.

a) Item
b) Product
c) Good
d) None of the above

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7. __________is a group of diverse but associated items that work n a compatible manner.

a) Product system
b) Product mix
c) Product assortment
d) None of the above

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8. _________is the set of all items and products a particular seller offer for sale.

a) Product system
b) Product mix
c) Product line
d) None of the above

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9. A product mix consists of various

a) Product lines
b) Product system
c) Product family
d) None of the above

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10. The ___________ of a product mix implies to how many different product lines the company carriers.

a) Length
b) Depth
c) Width
d) Consistency

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11. The _______of a product mix implies to the total number of items in the product mix.

a) Length
b) Depth
c) Width
d) Consistency

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12. The ________ of a product mix implies to how many types of variants are offered of each product in the line.

a) Length
b) Depth
c) Width
d) Consistency

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13. The ___________ of the product mix implies to how closely associate the several product lines are in distribution channels, production requirements or some other way.

a) Length
b) Depth
c) Width
d) Consistency

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