What steps can be taken to organise a marketing team?

What steps can be taken to organise a marketing team?



a. Set the objectives: why the team is being formed? How much revenues need to be generated? Determining the sales target.

b.Defining team structure and their roles: what should be the role of each member? What structure should be followed to determine the objectives?

c.Checking the skills and capabilities of the team members , if they fit into their roles or not and if any extra training or coaching is required or not for the team.

d.Implementation: communicating the objectives to all the team members and seeing to it that the necessary action is being taken for arriving at those objectives.
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