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According to the American Marketing Association, advertising is _________________________

Options
- any paid form of non-personal presentation of ideas, goods and services by an identified sponsor
- To give public notice or to announce the publicity
- A means of mass selling that has grown up parallel with and has been made necessary to mass production
- None of the above


CORRECT ANSWER : any paid form of non-personal presentation of ideas, goods and services by an identified sponsor
Discussion Board
Explanation

According to the American Marketing Association, advertising is any paid form of non-personal presentation of ideas, goods and services by an identified sponsor. The word advertising is derived from the Latin word “adverto”. Advertising is used for carrying out the business communication regarding the business information to the present and prospective customers. Today, advertising means “to persuade” and persuasion has become the important element in advertising.

Meera V Nair 06-9-2015 07:29 AM

 
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