Mass Communication and Journalism > Advertising Marketing and Public Relations
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_______________ is known as the father of advertisement.

Options
- George Gallup
- David Ogilvy
- Sir Martin Sorrell
- Edward Whitehead

CORRECT ANSWER : David Ogilvy
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Explanation

David Ogilvy was an advertising executive and he wrote a book named “Ogilvy on Advertising”. The book comments on all the aspects of advertising. He followed main four advertising philosophies – creative brilliance, research, actual results for clients and professional discipline. He conducted a campaign for the brand “dove”, which received a huge success and Dove became a top selling soap in United States.

Meera V Nair 06-9-2015 07:30 AM

 
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