Mass Communication and Journalism > Mass Communication UGC NET Solved Paper 2013 December Paper II
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The addressability of mass communication is altered by

Options
- the digital media
- the folk media
- the personality-oriented media
- the non-real time media

CORRECT ANSWER : the digital media
Discussion Board
Explanation.

CORRECT ANSWER : the digital media

Addressability of mass communication is the ability of the digital device that responds to an individually to messages sent to many similar devices. Every digital device whether a computer or mobile have their own address in the form of IMEI and IP address.

Shikha Pandey 03-25-2015 02:47 AM

 
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