Mass Communication and Journalism > Mass Media and Society Mass Communication MCQs
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A medium is known as hot medium as it involves

Options
- single sensory receptor
- high sensory involvement
- Balanced
- none

CORRECT ANSWER : single sensory receptor
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Explanation.

CORRECT ANSWER : single sensory receptor

A medium is called as a hot medium because of the high definition channel of communication such as print or radio that focuses on single sensory receptor.

Shikha Pandey 04-6-2015 12:02 AM

 
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