Mass Communication and Journalism > Nature of Media Content and Audience MCQs
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The term mass communication must imply at least five things i.e. large audience, form of message reproduction, undifferentiated audience composition, rapid distribution and delivery and low unit costs to customers was suggested by __________.

Options
- Sydney Head
- Barker
- Mehta
- Dominick

CORRECT ANSWER : Sydney Head
Discussion Board
Explanation.

CORRECT ANSWER : Sydney Head

According to Sydney Head, the above mentioned five things are important in every type of mass communication.

Shikha Pandey 03-26-2015 01:53 AM

 
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