behavior - March 24, 2009 at 22:30 PM by Manish
What are the major factors influencing
The factors influencing buying behavior can
be categorized into:
a. Personal factors,
b. Psychological factors
c. Social factors.
Personal factors can be related to the
persons age, sex , race, religion, occupation, educational
qualifications, level of authority etc.
Psychological factors refer to motives
related to the satisfying of needs and wants which can either arise
out of deprivation or for instant social status.
Social factors refer to the physiological
and social level of hierarchy in the society the consumer belongs
to, which determine his motives of purchasing a product.
Business market in simple words is business to business
market where in the products or services of a particular
organization are sold to or purchased by other organization or
The major participants in business buying process
Monopoly is a market situation in which there is only one
seller of a product with barriers to entry of