40 Marketing interview questions and answers

          

Marketing interview questions and answers


Part 1   Part 2   Part 3   Part 4   Part 5

Selecting and managing marketing channels - marketing

What does the wholesaler do?
What are the major logistics functions?
What is Supply chain Management? Give an example.
How are the channel members managed and motivated, once they are selected?
On what criteria can channel members be evaluated for their proper selection?
What are the factors to be considered before deciding upon setting up a channel?........

Designing pricing strategies and programs - marketing

What is Oligopoly? Give some examples of oligopolistic markets.
What is monopoly? Explain with an example
How do sellers respond to price changes of their competitors?
How do buyers respond to price changes?
Give an example of any firm that has implemented pricing strategy during the launch of a new product in the market.........

Promotions and promotion mix - marketing

What is direct marketing? Give some examples.
How or on what basis is the profile of the target customer prepared?
What is the difference between a marketing mix and a promotional mix?
Hmm…. but what about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!..............

Managing retailing, wholesaling and market logistics - marketing

What is logistics management?
Does logistics management and supply chain management mean the same thing?
What are the different modes used to perform the logistics function?
What are the essential characteristics of retailing?
What are the functions of retailing?..............

Managing advertising, sales promotion and public relations

What according to you is sales promotion?
What is public relations?
What role does PR play in marketing communications?
What are the different methods of PR?
What is pubilicity?............

Managing direct and online marketing - marketing

What is direct marketing?
What is online marketing? Give examples.
What are the different types of online marketing?
What are the advantages of online advertising over traditional advertising?
What are the problems faced in online marketing?................

Controlling marketing activities - annual plan, profit ability

What does monitoring and controlling marketing activities entail?
How can we evaluate the effectiveness of marketing initiatives undertaken by the marketing manager?
What is profitability control?
What is annual plan control? Why is it needed in an organisation?
How can an organisation achieve efficiency of its sales force?

Marketing organisation- setting up and organising the market

How is the organisational structure of the marketing department in an organisation devised?
What role does the marketing department play in an organisation?
As a consultant, what advice would you give a company while setting up its marketing department?
Recommend some ways to ensure the health and smooth functioning of the marketing department for an organisation.
What steps can be taken to organise a marketing team?............

Managing the sales force - Marketing

What is sales management?
What are the key aspects of sales management?
For a new salesperson, what are his training needs?
For a regular saleperson who is not new to the company, what are his training needs?
What is sales quota? Explain.
How can the sales executives be compensated?.........

Marketing interview questions - March 23, 2009 at 21:30 PM by Manish Rajani

What is marketing? Explain its core concepts.

Marketing can be referred to as a form of communication with your customers, with the help of marketing tools.......

Explain -Customer delivered value, Total customer value, Total customer cost.

Customer delivered value - The term marketing does not revolve around fulfilling the needs of a consumer alone but also includes the value.............

Explain - Basic marketing, Reactive marketing, Accountable marketing, Proactive marketing, Partnership marketing.

Basic marketing is the set of activities used to get your potential customer's attention. After this one has to formulate..........

What do you mean by marketing mix?

The term marketing mix is referred to the amalgamation and use of the four P’s of marketing in a manner so as to attain the highest level.............

What are the components of Macro environment?

Macro environment is basically referred to the area of external business operations of a particular organization..............

What is buying behavior?

The decision making process which involves the period before, during and after buying or purchasing a product is referred to as the buying behavior of a customer......

What are the major factors influencing buying behavior?

Personal factors can be related to the persons age, sex , race, religion, occupation, educational qualifications, level of authority etc.....

What are the stages of buying decision process?

Stages of buying decision process: Problem Recognition, Information search, Evaluation of Alternatives, Purchase decision, Purchase, Post-Purchase Evaluation......

Explain - Business market, Consumer market

Business market in simple words is business to business market where in the products or services of a particular organization are sold to or purchased by other organization or business......

Who are the major participants in business buying process?

The major participants in business buying process are.....

Explain - Pure monopoly, Oligopoly, Monopolistic competition, Pure Competition

Monopoly is a market situation in which there is only one seller of a product with barriers to entry of others.....

What are the qualities of useful market segments?

A market segment must have the following qualities...........

What can be the bases for a.) Product differentiation/ Services Differentiation b.) Personnel Differentiation c.) Image differentiation

Modify the objective properties of the products or services..............

What is PLC? Explain the stages of PLC?

Product life cycle refers to the presence of the product in the marketplace with respect to the ups and down in its business costs and sales activities........

What are the common patterns observed in PLC?

The most important patterns observed in product life-cycles are.........

What is a product? Explain width, length and depth of a product mix.

Product refers to the bundle of tangible and intangible attributes that a seller offers to a buyer in return of a particular predefined amount of payment in a particular mode.......


Write your comment - Share Knowledge and Experience

Discussion Board
Marketing interview questions

1. Highlight the difference between traditional organization chart and modern customer oriented organization chart.
2. Explain:
a.) Customer Delivered Value
b.) Total customer value
c.) Total customer cost
3. Explain:
a.) Basic marketing
b.) Reactive marketing
c.) Accountable marketing
d.) Proactive marketing
e.) Partnership marketing

4. Draw and explain BCG (Boston Consulting Group) Model.

5. You are asked to write a marketing plan. What will be the major headings under which you will divide the whole plan?

6. What are the qualities of good marketing research?

6. Differentitate between potential market and available market.

7. Explain the difference between trend and fad.

8. Explain the following abbreviations used for target market:

a.) SKIPPIES
b.) MOBYS
c.) DINKS
d.) DEWKS
e.) PUPPIES
f.) WOOFS

9. What are the major factors influencing the buying behaviour?

10. What are the various stages of buying decision process?

11. Differentiate between business market and consumer market.

12. Explain:

a.) Straight rebuy
b.) Modified rebuy
c.) Systems buying

13. What are the various oraganizational factors influencing the business buyers?

14. What is insitutional selling?

15. Explain:

a.) Pure Monopoly
b.) Oligopoly
c.) Monopolisitic competition
d.) Pure competition

16. What is a strategic group?

17. Explain following types of competitors:

a.) Laid-back competitor
b.) Selective competitor
c.) Tiger competitor
d.) Stochastic competitor


18. List the steps you will take while designing your competitive intelligence system.

19. What is a competitor centered company? What are its main features?

20. What is a customer centered company? What are its main features?

21. Explain:
a.) Mass marketing
b.) Mass marketing

22. What are the benefits of segment marketing over mass marketing?

23. Explain the approach you will take for market segmentation. What major segmentation variables will you use?

24. What are the characteristics of effectively segmented market?

25. What is megamarketing approach?

26. Differentiate between identity and image.

27. What are the different positioning strategies used by companies?

28. What steps will you pass through while developing a new product?

29. What are the various methods for the test marketing of consumer goods?

30. What are the different stages in consumer adoption process?


CareerRide.com 02-14-2012 01:19 AM

marketing interview questions

its good useful to the persons who want to get in a marketing job

chittibabu 01-8-2012 03:05 PM

 

 

 
 
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