What does the wholesaler do?
What are the major logistics functions?
What is Supply chain Management? Give an example.
How are the channel members managed and motivated, once they are selected?
On what criteria can channel members be evaluated for their proper selection?
What are the factors to be considered before deciding upon setting up a
What is Oligopoly? Give some examples of oligopolistic markets.
What is monopoly? Explain with an example
How do sellers respond to price changes of their competitors?
How do buyers respond to price changes?
Give an example of any firm that has implemented pricing strategy during the
launch of a new product in the market.........
What is direct marketing? Give some examples.
How or on what basis is the profile of the target customer prepared?
What is the difference between a marketing mix and a promotional mix?
Hmm…. but what about the budget? We want our promotional campaigns to be cost
effective enough. I don’t think we can afford celebrity endorsements as of
What is logistics management?
Does logistics management and supply chain management mean the same thing?
What are the different modes used to perform the logistics function?
What are the essential characteristics of retailing?
What are the functions of retailing?..............
What according to you is sales promotion?
What is public relations?
What role does PR play in marketing communications?
What are the different methods of PR?
What is pubilicity?............
What is direct marketing?
What is online marketing? Give examples.
What are the different types of online marketing?
What are the advantages of online advertising over traditional advertising?
What are the problems faced in online marketing?................
What does monitoring and controlling marketing activities entail?
How can we evaluate the effectiveness of marketing initiatives undertaken by
the marketing manager?
What is profitability control?
What is annual plan control? Why is it needed in an organisation?
How can an organisation achieve efficiency of its sales force?
How is the organisational structure of the marketing department in an
What role does the marketing department play in an organisation?
As a consultant, what advice would you give a company while setting up its
Recommend some ways to ensure the health and smooth functioning of the
marketing department for an organisation.
What steps can be taken to organise a marketing team?............
What is sales management?
What are the key aspects of sales management?
For a new salesperson, what are his training needs?
For a regular saleperson who is not new to the company, what are his training
What is sales quota? Explain.
How can the sales executives be compensated?.........
Marketing interview questions - March 23, 2009 at 21:30 PM
by Manish Rajani
Marketing can be referred to as a form of communication with your customers,
with the help of marketing tools.......
Customer delivered value - The term marketing does not revolve around
fulfilling the needs of a consumer alone but also includes the
Basic marketing is the set of activities used to get your potential
customer's attention. After this one has to formulate..........
The term marketing mix is referred to the amalgamation and use of the
four P’s of marketing in a manner so as to attain the highest
Macro environment is basically referred to the area of external
business operations of a particular organization..............
The decision making process which involves the period before, during and after
buying or purchasing a product is referred to as the buying behavior of a
Personal factors can be related to the persons age, sex , race, religion,
occupation, educational qualifications, level of authority etc.....
Stages of buying decision process: Problem Recognition, Information search,
Evaluation of Alternatives, Purchase decision, Purchase, Post-Purchase
Business market in simple words is business to business market where in the
products or services of a particular organization are sold to or purchased by
other organization or business......
The major participants in business buying process are.....
Monopoly is a market situation in which there is only one seller of a product
with barriers to entry of others.....
A market segment must have the following qualities...........
Modify the objective properties of the products or services..............
Product life cycle refers to the presence of the product in the marketplace with
respect to the ups and down in its business costs and sales activities........
The most important patterns observed in product life-cycles are.........
Product refers to the bundle of tangible and intangible attributes that a seller
offers to a buyer in return of a particular predefined amount of payment in a