40 Marketing interview questions and answers

What are the keys to marketing success?

Keys to marketing success can be summarized in below mentioned points:

a. the foremost important point is to “satisfy the customer”.
b. A company should have a clear image in order to achieve marketing success.
c. Thirdly work should be clearly distinct from other business activities in an organization. It should be central to the entire organization.
d. Fourthly business should develop a unique strategy that is consistent with the circumstances that it faces.

Mention the various components of marketing management

Marketing management components can be divided into following points:
a. Corporate level : It consists of company’s mission and objectives.
b. Functional level : Non marketing and marketing institutions are included in it.
c. Marketing level : It consists of situation analysis, objectives, strategy, implementation, budget, and evaluation.
d. The marketing mix consists of product, distribution, promotion, and price.

What were the different approaches used in marketing earlier?

There were three marketing approaches used earlier:

a. Production orientation: An organization which focuses on production specializes in producing most of the given services and products without considering the quality.
b. Product orientation: An organization which focuses on product orientation is mainly concerned with the quality of the products.
c. Selling orientation: An organization which uses sales orientation mainly focuses on the selling or promoting a particular product, and not determining new consumer desires as such.

Explain Service marketing. Also explain what is a service

a. Service marketing can be defined as marketing of services. It’s not same for tangible products. Services if compared with goods then neither all products are purely goods nor services. In more clear words service can be defined as
b. use of the service is not separated from its purchase.
c. A service can never be in material form and therefore it cannot be touched, seen, heard, tasted, or smelled.
d. The use of a service is inherently subjective, i.e. if many people are experiencing services then each of them will experience it uniquely.

What are the current approaches used for marketing?

Current approaches used for marketing can be categorized in four categories:

a. Relationship marketing: This approach basically deals with customer satisfaction. The whole emphasis is done on the relationship between the suppliers and customers.
b. Business Marketing: It does not focuses on consumer products rather it focuses on industrial goods. All sort of marketing techniques are like promotion, advertising, etc are used.
c. Social marketing: It focuses on marketing a product socially i.e. online.

What is an International marketing plan?

a. It involves the organization in making more then one marketing decisions across the nations.
b. There are many reasons to enter an international market led by large market size and diversification.
c. There are also several reasons to avoid entering international markets, including too much red tape, trade barriers, and transportation difficulties .
d. The stages of going international are as follows: exporting, licensing, joint ventures, direct investment, U.s. commercial centers, trade intermediaries, and alliances .

What is marketing communication?

Marketing communication can be defined as the efforts made by the seller to convey his message to his buyers and to accept it in retrievable form. The main point of communication process is persuasion. It is totally goal oriented. It is not an haphazard activity. Each of its tool consists of specific complexities and potentialities that justify managerial specialization.

What are the various types of marketing research?

Various types of marketing research are:

a. Field research: It is related to the research for a specific purpose.
b. Desk research: Usually it is conducted for one purpose initially but gradually it is used to support another goal.
c. Xploratory research: It investigates an assumption..
d. Predictive research: This type of research is done to predict any future occurrence.
e. Conclusive research: This type of research is done to derive a conclusion of a research process.

What is real-time marketing? How it became important?

Real time marketing can be defined as marketing done to a customer in a particular time and place. It is the kind of marketing which seeks the most appropriate offer for a particular customer. Real-time marketing is the outcome of customer relationship management (CRM) solutions in major companies.Over time Real-time marketing became a big solution for vendors and maturing customers. Vendors found themselves re-branding real-time marketing products to suggest a more holistic appreciation of enterprise interaction decision management.

What is interruption marketing?

Interruption marketing can be defined as promoting a product by the means of advertising, public relation and sales. It is not suitable every time and depends upon company to company. It is very much sales directed, so if a company has limited funds to invest for advertising and wants quick results then interruption marketing is best. But at times it is not considered a fruitful way of marketing.
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What is marketing?
Marketing can be referred to as a form of communication with your customers, with the help of marketing tools such as advertising, promotion, publicity, design aspects related to the look of the product etc....
Customer delivered value, Total customer value, Total customer cost.
The term marketing does not revolve around fulfilling the needs of a consumer alone but also includes the value that the consumer is deriving from the use of the said product or service....
Marketing types - Basic marketing, Reactive marketing, Accountable marketing, Proactive marketing, Partnership marketing
Basic marketing is the set of activities used to get your potential customer's attention. Reactive marketing is the most widely used approach in marketing. Reactive marketing is based on the concept of....
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Marketing topic is good.
sonu 03-17-2015
Marketing interview questions
1. Highlight the difference between traditional organization chart and modern customer oriented organization chart.
2. Explain:
a.) Customer Delivered Value
b.) Total customer value
c.) Total customer cost
3. Explain:
a.) Basic marketing
b.) Reactive marketing
c.) Accountable marketing
d.) Proactive marketing
e.) Partnership marketing

4. Draw and explain BCG (Boston Consulting Group) Model.

5. You are asked to write a marketing plan. What will be the major headings under which you will divide the whole plan?

6. What are the qualities of good marketing research?

6. Differentitate between potential market and available market.

7. Explain the difference between trend and fad.

8. Explain the following abbreviations used for target market:

a.) SKIPPIES
b.) MOBYS
c.) DINKS
d.) DEWKS
e.) PUPPIES
f.) WOOFS

9. What are the major factors influencing the buying behaviour?

10. What are the various stages of buying decision process?

11. Differentiate between business market and consumer market.

12. Explain:

a.) Straight rebuy
b.) Modified rebuy
c.) Systems buying

13. What are the various oraganizational factors influencing the business buyers?

14. What is insitutional selling?

15. Explain:

a.) Pure Monopoly
b.) Oligopoly
c.) Monopolisitic competition
d.) Pure competition

16. What is a strategic group?

17. Explain following types of competitors:

a.) Laid-back competitor
b.) Selective competitor
c.) Tiger competitor
d.) Stochastic competitor


18. List the steps you will take while designing your competitive intelligence system.

19. What is a competitor centered company? What are its main features?

20. What is a customer centered company? What are its main features?

21. Explain:
a.) Mass marketing
b.) Mass marketing

22. What are the benefits of segment marketing over mass marketing?

23. Explain the approach you will take for market segmentation. What major segmentation variables will you use?

24. What are the characteristics of effectively segmented market?

25. What is megamarketing approach?

26. Differentiate between identity and image.

27. What are the different positioning strategies used by companies?

28. What steps will you pass through while developing a new product?

29. What are the various methods for the test marketing of consumer goods?

30. What are the different stages in consumer adoption process?
CareerRide.com 02-14-2012
marketing interview questions
its good useful to the persons who want to get in a marketing job
chittibabu 01-8-2012