Major participants in business buying
in business buying process - March 24, 2009 at 22:30 PM
by Manish Rajani
Who are the major participants in business
The major participants in business buying
- Initiators-are the ones who initiate or
recognize the need of a particular product requirement in the
organization for enhancement or to combat depravation.
- Users-are the ones who are going to use
the product or require it for the smooth functioning of their
- Influencers --Influencers can be of
different levels and the decisions that they influence might
differ from person to person or post to post. These are basically
the people who will influence the decision of which product to buy
from where and what suitable price to buy it in.
- Deciders - they decide or have the
authority to decide whether to buy a certain product or not.
- Approvers-they approve the deciders
decision to by usually these people are authorized to do so.
- Buyers--They are the once who make the
actually purchases from other business.
The most important patterns observed in product life-cycles
Product refers to the bundle of tangible and intangible
attributes that a seller offers to a buyer in return of a
particular predefined amount of payment in a particular