What is a product? Explain width, length and depth of a product mix

What is a product?

Product refers to the bundle of tangible and intangible attributes that a seller offers to a buyer in return of a particular predefined amount of payment in a particular mode. Goods, ideas, methods, information, objects, services, etc., whose output serves as a need or want satisfier.

Explain width, length and depth of a product mix.

Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines.

What is a brand? Explain importance of brand management - brand management
A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark..........
What is brand positioning? Explain basis for positioning a brand - brand management
Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition...........
What are the components of Brand Positioning? - brand management
The components of brand positioning are : Target audience..........
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