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What are the various elements of mass communication?The elements of mass communication are:
- Public who has to be communicated with
- Media(Medium) which is the means of communication
- Message because of which the process has been created
- Sender of the message
- Marketing, advertising, Public relations extra can be termed as the sub elements of mass communication.
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Mass communication theoryDirect effects theory, Two-step flow theory, Agenda setting theory, Attitude change theory , Uses and gratifications theory.......
