Public relations interview questions and answers

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Public relations interview questions and answers


What do you mean by Public Relations?

Public Relations are a higher level of communication strategy where in we take our client's brand ahead by being activists and consultants............
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What is the purpose of a Public Relations person?

A Public Relations person is a consultant who would guide you in planning and strategizing your communication in for your audience, competitors, clients and public at large. ...............
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What are the qualities expected in a PR person?

A Public Relations person is expected to have qualities such as:............
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How is PR different from advertising?

If you are trying to promote your company or a brand, you may have questions about whether to use advertising or public relations..............
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What are the role, nature and responsibilities of a PR person?

The PR professional has to: Understand the requirement of his company or client, Write press releases, Organize news conferences.................
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What are the various activities done for PR?  

A public relations (PR) officer often works in-house and can be found in both the private and public sectors. Some PR officers may be based in consultancies............
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What is interactive PR? What are the various elements comprising interactive PR?

An interactive public relation is a process which uses the internet as a medium to communicate messages to the public. The various elements comprising of interactive PR are as follows:................
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Advantages and disadvantages of in-house PR department.

Advantages of an in-house PR department - The main advantage of setting up an internal PR department is that the team will focus only on the company products and its markets. They will act as an effective spokes persons for building the reputation of the company................ 
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Advantages and disadvantages of appointing a PR consultancy.

Advantages of appointing a PR consultancy - The main advantage of appointing a PR consultancy is to minimize the budget criteria and to maximize the knowledge potential of consulting team for welfare of the organization................. 
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What is the basis for selecting a PR consultant?

The following are the factors considered for selecting a PR consultant:..............
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What are the reasons for exhibiting at trade shows?

The following are the reasons for exhibiting at trade shows:............ 
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