What are the main responsibilities of a Brand Manager?

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What are the main responsibilities of a Brand Manager?


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Brand management - What are the main responsibilities of a Brand Manager? - Feb 05, 2009 at 18:10 PM by Venkatesh Raman

What are the main responsibilities of a Brand Manager? 

The major responsibilities of a brand manager are:

  • To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.
  • To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company
  • To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company’s products
  • To be involved with ad agencies to coordinate advertising, event management and marketing communication activities
  • And also, be familiar to handle overseas operations and willing to travel overseas in short notice   

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