Myntra purchases Jabong from Global Fashion Group

Q.  Flipkart owned Myntra has just acquired which online fashion portal?
- Published on 27 Jul 16

a. Jabong
b. Snapdeal
c. Limeroad
d. Tijori

ANSWER: Jabong
 
Flipkart owned Myntra has acquired Jabong from Global Fashion Group.
  • The amount for which the acquisition has been made was not publicly disclosed and will mark further consolidation in the booming e-commerce industry of India.
  • Myntra was acquired by Flipkart in 2014 in a deal estimated at INR 2000 crore.
  • It will now have access to a combined base of 15 million monthly active users.
  • Acquisition of Jabong further strengthens Flipkart Group’s position as an undisputed leader in the fashion and lifestyle segment of the country.
  • Jabong is a leading multi-brand e-store with more than 1500 on trend international high street brands, sports labels, Indian ethnic and designer labels.

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