NDTV Convergence signs deal with US based Taboola
Q. Which digital wing of NDTV group has signed a strategic deal with US based Taboola on September 30, 2015?- Published on 01 Oct 15a. NDTV Technologies
b. NDTV Digital
c. NDTV Convergence
d. None of the above
ANSWER: NDTV Convergence
NDTV Convergence, the digital wing of NDTV group, on 30 September 2015 signed a strategic agreement with the US-based content recommendations engine Taboola worth around INR 100 crore for 3 years for jumpstarting the entire network of desktop and mobile sites of NDTV.Taboola will serve as the exclusive, multi-platform content discovery partner across all the sections of NDTV and offer advertisers with an option to target the premium NDTV audience through native content marketing. Both the companies also aim to increase user engagement. New Delhi Television Limited is an Indian commercial broadcasting TV network founded by Prannoy and Radhika Roy while Taboola is a content marketing platform formed by Adam Singolda in the year 2007.
