India's first DigiDhan Mela was held on 26th Dec 2016 in Gurugram in Haryana.
The mela is the first exercise of its kind in the country and promotes cashless transactions in the post-demonetisation period.
The mela showcased the government efforts to promote digital financial transactions.
It educated people on how to use mobile phones and Aadhaar for making payments online.
Dedicated counters were set up to issue Aadhaar cards.
In the mela, 15,000 winners of the Lucky Grahak Yojana daily reward were also drawn.
Along with Lucky Grahak Yojana, Digi Dhan Vyapar Yojana (Merchants) was also launched by the government to promote cashless transactions at retail counters.
Under this scheme, the government will award prizes to merchants for all digital transactions conducted at merchant establishments. They will be awarded the weekly prizes of INR 50000, INR 5000 and INR 2500
Both the schemes are implemented by the National Payments Corporation of India to attain the broader objectives set forth by the Digital India campaign.
About Lucky Grahak Yojana
- Scheme launched by Union Government on 15th Dec 2016.
- Under this scheme, the government will offer daily reward of INR 1000 for 15,000 lucky consumers for a period of 100 days.
- Consumers using this alternate mode of digital payments, will be awarded the weekly prizes of INR 1 lakh, INR 10,000 and INR 5,000.
- This includes the following forms of transaction: UPI, USSD, AEPS and RuPay. Digital Wallets and private cards are exempt from this scheme.