Identifying Market Segments & Targets - MCQs with answers - Part 2

Identifying Market Segments & Targets - MCQs with answers - Part 2

Bases of segmenting consumer markets

1. Niche marketers' objective is to understand their customers' need so well following which the customers are ________

a) Willing to pay a premium
b) Reluctant to pay a premium
c) Not willing to buy at even discounts
d) None of the above

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2. The movie Spiderman 3 was launched in India in five different languages, including Bhojpuri. It is an example of:

a) Local marketing
b) Niche marketing
c) Mass marketing
d) None of the above

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3. _________ reflects a growing trend named grassroots marketing.

a) Local marketing
b) Niche marketing
c) Mass marketing
d) Individual marketing

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4. Ruff and tuff jeans product of Arvind Mills is an example of

a) Local marketing
b) Niche marketing
c) Mass marketing
d) Individual marketing

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5. Which bank has tagline of "World's Local Bank"?

a) ICICI Bank
b) HSBC Bank
c) HDFC Bank
d) None of the above

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6. Socioeconomic classification, lifestyle and personality are major segmentation variables in which category?

a) Geographic
b) Behavioral
c) Demographic
d) Psychographic

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7. Readiness stage and attitude towards product are major segmentation variable in which category?

a) Geographic
b) Behavioral
c) Demographic
d) Psychographic

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8. Income, education and occupation are major segmentation variables in which category?

a) Geographic
b) Behavioral
c) Demographic
d) Psychographic

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9. The magazine "Magic Pot" published by the Malayala Manorma Group in India is targeted at

a) College students
b) Nursery and primary school children
c) Higher secondary school children
d) None of the above

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10. Rural markets in South India are _________ in terms of size, occupation and population of people, income levels, accessibility socio-cultural factors, and similar dimensions.

a) Heterogeneous
b) Homogenous
c) Both a and b
d) None of the above

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