Introducing New Market Offerings - MCQs with answers - Part 4

Introducing New Market Offerings - MCQs with answers - Part 4

Managing the development process - Concept to strategy

1. The third part of marketing strategy development outlines

a) The planned price, marketing budget and distribution strategy for the first year

b) Focus on the target market behavior, structure and size & the planned product positioning

c) Focuses on the long-run sales and profit objectives and marketing-mix strategy

d) None of the above

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2. In business analysis, total estimated sales are the sum of

a) Replacement sales and repeat sales
b) Replacement sales, repeat sales and first-time sales
c) Replacement sales and first-time sales
d) None of the above

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3. Sales estimation method depends on

a) The frequency of product purchase
b) Product price
c) Product quality
d) None of the above

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4. Infrequently purchased products exhibits

a) Product-life cycles
b) Repeat cycles
c) Replacement cycles
d) None of the above

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5. Frequently purchased products exhibits

a) Product-life cycles
b) Repeat cycles
c) Replacement cycles
d) None of the above

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6. Replacement sales can be estimated by

a) By analyzing product's survival age distribution
b) By analyzing products price distribution
c) By analyzing products quantity distribution
d) None of the above

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7. For a frequently purchased new item, the seller estimates

a) Repeat sales
b) First-time sales
c) Both a and b
d) None of the above

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