Market Segmentation - Marketing Aptitude Assignment

Market Segmentation - Marketing Aptitude Assignment

Q1. _________________ is useful for targeting existing customers

(1) Market targeting
(2) Market segmentation
(3) Market positioning
(4) All of these
(5) None of these

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Q2. _________________ is a set of buyers sharing common needs that company decides to serve.

(1) Target group
(2) Demographic group
(3) Behavioral group
(4) Psychographic group
(5) None of these

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Q3. ________________is for identifying the difference in behavior that have implications for marketing.

(1) Purpose of positioning
(2) Purpose of targeting
(3) Purpose of segmentation
(4) Purpose of repositioning
(5) None of these

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Q4.Diffrentiable, substantial, actionable, measurable are requirement for ________________________

(1) Effective marketing
(2) Effective segmentation
(3) Effective repositioning
(4) Effective targeting
(5) Effective positioning

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Q5. Who stated that “Market segmentation is sub dividing of market into homogenous subsets of customers where any subset may conceivably be selected on a market target to be reached with a different Marketing Mix”?

(1) Philip Kotler
(2) Stephen Morse
(3) Kenneth
(4) Neilsen
(5) Lorie and Robert

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Q6. The segmentation of market based on the gender of the customer is

(1) Geographical
(2) Psychographic
(3) Demographic
(4) Behavioral
(5) None of these

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Q7. DAMP means

(1) Direct Accessible Market and Profitable
(2) Discernible Accessible Measurable and Profitable
(3) Demographic Accessible Measurable and Profitable
(4) Discernible Accessible Market and Profitable
(5) Differentiated Accessible Measurable and Profitable

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Q8. What is MKIS?

(1) Managing Information System
(2) Marketing Inter-office System
(3) Managing Inter-office System
(4) Marketing Information System
(5) None of these

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Q9. In marketing segmentation technique customers using the product are divided into several homogenous groups on the basis of their ______________________

(1) Economic condition
(2) Physical condition
(3) Common characteristics
(4) Place they live
(5) Gender

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Q10. ___________________ is a market coverage strategy where a company decides to target one market segment with a single Marketing Mix called

(1) Traditional marketing
(2) Focused marketing
(3) Mass marketing
(4) Segment marketing
(5) Micro marketing

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Q11. Personality traits which influence consumer behavior are _________________ criteria used for segmentation.

(1) Geographical
(2) Psychographic
(3) Behavioral
(4) Demographic

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Q12. Broad segment, adapt offering to closely match the needs of the market, face fewer competitors, market more efficiently is

(1) Mass marketing
(2) Niche marketing
(3) Segment marketing
(4) Micro marketing
(5) Traditional marketing

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Q13. “The purpose of Market Segmentation is to determine difference among the buyers which may be consequential in choosing among them” was given by whom?

(1) Philip Kotler
(2) Stephen Morse
(3) Kenneth
(4) Neilsen
(5) Lorie and Robert

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Q14. ________________________ is how a segment can be differentiated from other segments.

(1) Niche
(2) Accessible
(3) Discernible
(4) Geographical
(5) Behavioral

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Q15. Effective programs can be designed for the segment, i.e. matches company capabilities is ____________________ requirements for effective segmentation.

(1) Actionable
(2) Substantial
(3) Accessible
(4) Measurable
(5) Differentiable

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Q16. Market segmentation makes it possible for the enterprise to make possible utilization of ____________________

(1) Goods
(2) Services
(3) Resources
(4) Money
(5) None of these

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Q17. In the 20th century, most of the firms followed which form of marketing?

(1) Traditional marketing
(2) Mass marketing
(3) Segment marketing
(4) Micro marketing
(5) Local marketing

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Q18. Region, size of city, population density, and climate are the common ways of _______________________ segmentation.

(1) Behavioral
(2) Demographic
(3) Psychographic
(4) Geographical
(5) None of these

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Q19. ____________________ is how a segment can be accessed via marketing communication produced by a firm.

(1) Discernable
(2) Accessible
(3) Measurable
(4) Profitable
(5) Undifferentiated

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Q20. Technology, customer capabilities are

(1) Purchasing approaches
(2) Situational factors
(3) Personal characteristics
(4) Customer operating characteristics
(5) None of these

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Q21. The concept of market segmentation is based on the fact that market of all products is

(1) Local
(2) Homogenous
(3) Heterogeneous
(4) Foreign trade
(5) None of these

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Q22. When a company produces a likely product for all of market segment called

(1) Differentiated
(2) Undifferentiated
(3) Discernable
(4) Assessable
(5) Measurable

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Q23. Quick service, specific applications, generic applications, large or small orders are

(1) Customer operating characteristics
(2) Purchasing approach
(3) Personal characteristics
(4) Situational approach
(5) None of these

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Q24. A process that involves tailoring brands and promotions according to the need of specific groups like cities, neighborhood, and specific stores called

(1) Individual marketing
(2) Mass marketing
(3) Local marketing
(4) Segment marketing
(5) Niche marketing

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Q25. A firm produces product with slight modifications within a segment is called

(1) Differentiated
(2) Undifferentiated
(3) Discernable
(4) Assessable
(5) Measurable

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Q26. __________________ concerns with how a product’s position is in the consumer’s mind.

(1) Target
(2) Segment
(3) Positioning
(4) Accessible
(5) None of these

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Q27. Engineering, finance, centralized or decentralized buying, leasing or service contracts, quality, service, price are

(1) Customer operating characteristic
(2) Purchasing approach
(3) Situational factors
(4) Personal characteristics
(5) None of these

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Q28. ____________________ is the characteristic which shows the ability to reach and serve a market segment.

(1) Accessibility
(2) Measurability
(3) Profitability
(4) Durability
(5) None of these

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Q29. Market Segmentation means dividing the market of different groups on the basis of customers

(1) Price and quality
(2) Quantity and price
(3) Taste and need
(4) Culture and response
(5) Accessibility and need

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Q30. _______________ is a repositioning strategy of market segmentation where the target market and product change.

(1) Market positioning
(2) Image repositioning
(3) People repositioning
(4) Tangible repositioning
(5) Channels repositioning

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Q31. __________________ is deciding to target several market segments and design separate offers for each.

(1) Mass marketing
(2) Differentiated marketing
(3) Undifferentiated marketing
(4) Segment marketing
(5) None of these

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Q32. Sharing marketing mix for all segments, firm goes after a large share of few segments and attractive when resources are limited is

(1) Undifferentiated marketing
(2) Differentiated marketing
(3) Concentrated marketing
(4) Mass marketing
(5) Local marketing

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Q33. The strategy of choosing one attribute as competitive advantage is called

(1) ISP
(2) JSP
(3) USP
(4) PSP
(5) None of these

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Q34. When the largest potential market lead to the lowest costs that translates into either lower prices or higher margins is ___________________________ argument for mass marketing.

(1) Technical
(2) Traditional
(3) Logical
(4) Homogenous
(5) Heterogeneous

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Q35. _______________________ is a trend in customer that moves towards individual marketing mirrors.

(1) Local marketing
(2) Segment marketing
(3) Mass marketing
(4) Self marketing
(5) None of these

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Q36. The aim of market segmentation is to prepare different strategies and programs for all segments with maximum

(1) Customers
(2) Profit
(3) Suppliers
(4) Buyers
(5) Markets

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Q37. For example a bank is using Market Segmentation and it wants to target a group of customers that require current account. Who among the following will be target group?

(1) Students
(2) Individuals
(3) Businessman
(4) Teachers
(5) Retired people

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Q38. Setting competitive position for the product and creating a detailed marketing mix is known as

(1) Market targeting
(2) Market positioning
(3) Repositioning
(4) Image positioning
(5) None of these

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Q39. When a motor company designs specific models for different age groups and income, it means the company is using

(1) Micro marketing
(2) Local marketing
(3) Traditional marketing
(4) Segment marketing
(5) None of these

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Q40. In market segmentation, customization may often result in

(1) Customer behavior
(2) Customer positioning
(3) Customer retention
(4) Customer grievances
(5) None of these

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Q41. Buying motives are classified in two parts. Food and drink, comfort, welfare of beloved ones is called

(1) Primary buying motive
(2) Secondary buying motive
(3) Future buying motive
(4) Both 2 and 3
(5) Both 1 and 3

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Q42. Association that is necessarily unique to the brand but may be shared with other brands is

(1) Point of difference
(2) Point of parity
(3) Point of same
(4) Point of common
(5) None of these

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Q43. For a bank the target groups of customers that require education loan are

(1) Parents
(2) Children
(3) Students
(4) Teachers
(5) Principle

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Q44. Growing number firms have adopted differentiated marketing. The drawback of his approach is

(1) Decrease the cost of doing business
(2) Increase the cost of doing business
(3) Nothing doing with cost
(4) Decrease in production
(5) None of these

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Q45. A market which adopt the strategy of ignoring market segment differences and go after the whole market with one offer is known as

(1) Local marketing
(2) Micro marketing
(3) Mass marketing
(4) Undifferentiated marketing
(5) Differentiated marketing

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Q46. A kind of attribute that binds the customer strongly, where customer believes that they could not find the same extent with a competitive brand is called

(1) Point of difference
(2) Point of parity
(3) Point of same
(4) Point of common
(5) None of these

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Q47. Forming segments of customers who have similar needs and buying behavior even though they are located in different countries is called

(1) Benefit segmentation
(2) Inter-market segmentation
(3) Occasion segmentation
(4) Demographic segmentation
(5) Geographic segmentation

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Q48. When a firm interacts with individual customer to create customer unique value by designing tailor made services for individual customer is called

(1) Mass marketing
(2) Mass customisation
(3) Mass segmentation
(4) All of the above
(5) None of these

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Q49. A company manufactures orange juice, which is often consumed in morning or in a particular season. If the company want to make it available for all time periods. Which type of segmentation they adopt?

(1) Benefit segmentation
(2) Demographic segmentation
(3) Geographic segmentation
(4) Occasion segmentation
(5) Inter-market segmentation

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Q50. Marketing Segmentation helps in the formulation of

(1) Marketing policies
(2) Buyers motive
(3) Focused marketing
(4) Market targeting
(5) None of these

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Q51. When marketing of a product performed by a company is on the basis of what the products attribute will do for a given segment of consumer. The company is using _____________________________ which is a form of behavioral segmentation.

(1) Occasion segmentation
(2) Benefit segmentation
(3) Inter marketing segmentation
(4) Micro segmentation
(5) Market segmentation

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Q52. Manufacturing tailor made products to suit the requirement of specific individuals and locations is known as

(1) Micro marketing
(2) Local marketing
(3) Traditional marketing
(4) Segment marketing
(5) None of these

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