Setting Product Strategy - MCQs with answers - Part 2

Setting Product Strategy - MCQs with answers - Part 2

Product Classifications

1. Soft drinks and soap are examples of

a) Durable goods
b) Non durable goods
c) Services
d) None of the above

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2. Refrigerators and machines tools are examples of

a) Durable goods
b) Non durable goods
c) Services
d) None of the above

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3. The goods that are purchased immediately, frequently and with a minimum of effort are

a) Convenience goods
b) Staples
c) Impulse goods
d) None of the above

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4. The goods that are purchased on a regular basis are

a) Convenience goods
b) Staples
c) Impulse goods
d) None of the above

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5. The goods that are purchased without any planning or effort are known as

a) Convenience goods
b) Staples
c) Impulse goods
d) None of the above

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6. Potato chips, candy bars and chocolates are examples of

a) Convenience goods
b) Staples
c) Impulse goods
d) None of the above

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7. The goods that are compared on different bases such as style, price, quality and suitability are known as

a) Shopping goods
b) Staples
c) Convenience goods
d) None of the above

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8. ___________are those goods that are similar in quality but varies enough in price to support shopping comparisons.

a) Staples
b) Heterogeneous shopping goods
c) Homogenous shopping goods
d) None of the above

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9. ____________have different services and product features that are more important considerations compared to price.

a) Staples
b) Heterogeneous shopping goods
c) Homogenous shopping goods
d) None of the above

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10. _________reflect unique features or brand identification for which a number of buyers are ready to make special buying effort.

a) Staples
b) Heterogeneous shopping goods
c) Homogenous shopping goods
d) Specialty goods

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