Mass Communication and Journalism > Research methods and Process
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Which of the following is a type of mass media effect?

A. Contingent effects
B. Direct effects
C. Administrative effects
D. Critical effects

Options
- Only C
- Both A and B
- Both B and C
- Only D

CORRECT ANSWER : Both A and B
Discussion Board
Explanation

The two major types of mass media effects are contingent and direct effects. The direct effects of mass media have an influence on an individual, society and the political system. The contingent effects takes place on the people who are affected by the sexual or horror content of the mass media. There are certain other positive and negative effects. The positive effect include provision of news and information and act as an agent of change in the field of development, entertainment and education of the people. The negative effects include promotion of violence and other sexual contents.

Meera V Nair 06-9-2015 01:49 AM

 
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