Brand Management interview questions and answers

A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark..........
Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition...........
The components of brand positioning are : Target audience..........
The major responsibilities of a brand manager are: To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole..........
The potential for brand management will help the company to promote its image in the society..........
My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment...........