Brand Management interview questions and answers
Marketing & Sales Management
What is a brand? Explain importance of brand management - brand management
A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark..........
What is brand positioning? Explain basis for positioning a brand - brand management
Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition...........
What are the components of Brand Positioning? - brand management
The components of brand positioning are : Target audience..........
What are the main responsibilities of a Brand Manager? - brand management
The major responsibilities of a brand manager are: To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole..........
What do you feel is the potential for Brand Management? - brand management
The potential for brand management will help the company to promote its image in the society..........
Assume you are a brand, describe your strengths and weaknesses - brand management
My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment...........
Marketing Interview for freshers
Mass communication - Basic questions
Promotions and Promotion mix
Retail, Wholesale and Marketing Logistics
Advertising, Sales promotion & PR
Direct & Online Marketing
Setting up & organising the market
Managing the sales force
Controlling Marketing Activities
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