Brand Management interview questions and answers

          

Brand Management related interview questions

 

What is a brand and what is the importance of brand management? 

A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:..............
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What is brand positioning and what is the basis for positioning a brand?

Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition...............
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What are the components of Brand Positioning?

The components of brand positioning are :Target audience...............
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What are the main responsibilities of a Brand Manager? Explain in detail.

The major responsibilities of a brand manager are:To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.............
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What do you feel is the potential for Brand Management?

The potential for brand management will help the company to promote its image in the society, differentiate.....................
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Assuming that you are a brand, describe your strengths and weaknesses & how would you position yourself in the market.

My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment.................
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127 Brand Management Interview Questions

If you're looking for more brand management interview question examples, you'll find more here: http://www.impactinterview.com/2012/12/127-brand-management-interview-questions/

They come from SC Johnson's brand management interview guide.

- Impact Interview

Impact Interview 01-12-2013 07:21 PM

 

 

 
 
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