Give some benefits of direct marketing.

Give some benefits of direct marketing.

a.Cost effectiveness: The costs of paying to the intermediaries is eliminated due to their absence.

b.Alternative uses: apart from selling, direct marketing can be used to test new markets, offer rewards to customers, or even for market segmentation.

c.The results of direct marketing are easier to measure as we know how many people have been directly contacted in the first place.

d.Relationship building: it helps in building a rapport with the customers as a direct relationship is established with them and they can avail authentic information about a product or service without any manipulations.